VP of Marketing

Overview A growing eCommerce SaaS company specializing in accounting automation is looking for a VP of Marketing. This position reports directly to the CEO and will be responsible for building a scalable marketing engine that generates qualified demos, attracts larger eCommerce businesses, and accelerates company growth. Success will be measured by qualified traffic, demos, pipeline, and consistent revenue growth.
Responsibilities Develop and execute the company's overall marketing strategy
Increase qualified website traffic, demo bookings, and pipeline generation
Refine messaging and positioning to attract larger, more complex eCommerce businesses
Identify customer pain points and translate them into effective campaigns and content
Improve performance across digital marketing, content, SEO, paid acquisition, and email marketing
Analyze campaign performance and continuously optimize conversion rates and ROI
Manage external marketing resources, agencies, and vendors
Establish measurable KPIs and accountability around marketing performance
Partner directly with the CEO on growth initiatives and go-to-market strategy
Drive marketing efforts that support the company's goal of accelerating annual growth
Qualifications 10+ years of SaaS marketing experience
Proven track record generating qualified leads, demos, and revenue growth
Strong expertise in positioning, messaging, content strategy, and demand generation
Experience marketing complex software products to business customers
Ability to quickly understand technical products and customer pain points
Strong analytical skills with experience using tools such as Google Analytics, Salesforce, and related marketing platforms
Results-oriented mindset with a focus on outcomes rather than activity
Excellent communication skills and ability to work directly with executive leadership
Experience in eCommerce, FinTech, accounting software, or related industries
Demonstrated ability to independently build and execute marketing strategies
Compensation & Benefits $180,000 - $250,000 base salary
Performance-based bonus opportunity
Approximately 20 days of PTO
Preferred hybrid schedule with regular collaboration alongside the CEO
About the Employer Originally built from a successful eCommerce bookkeeping business, the company has spent the last eight years developing a growing accounting automation platform trusted by approximately 1,500 customers to connect marketplaces such as Amazon, Walmart, Shopify, eBay, and TikTok Shop with QuickBooks and Xero. This software automates accounting workflows, inventory tracking, reconciliation, and profitability reporting, giving customers greater visibility into their financial performance.
EEO Statement: Topaz HR is an Equal Opportunity Employer, and we do not discriminate based on race, color, religion, gender, national origin, age, disability, or any other status protected by applicable law. We value and are committed to creating an inclusive environment for all employees.
Note: Topaz HR is conducting this search on behalf of one of our clients. The employer's name will be disclosed during the interview process, and all hiring decisions will be made directly by the client.

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