Communication and Marketing Generalist

Overview

Join Our Team as a Communication & Marketing Generalist! Are you a storyteller with a passion for public service? Do you thrive on building meaningful connections through communication? The City of Casper is looking for a dynamic, creative, and strategic communicator to lead outreach initiatives that make a real impact in our community, especially in support of the Mayor and Council outreach; garbage disposal, recycling, drinking water, sewer, and stormwater services; and recreation facilities and activities.
What You'll Do

As our Communications & Marketing Generalist, you'll be at the heart of how we connect with Casper's residents. You'll drive public awareness through:
Coordinating impactful marketing and outreach campaigns
Creating engaging content across web, social media, and traditional media
Planning and supporting citywide public engagement events and initiatives
Conducting audience research to tailor our messages better
Responding to media inquiries and serving as a City spokesperson
Elevating our brand through strategic storytelling and digital innovation
Why Work With Us?

At the City of Casper, we believe in service, community, and innovation. You'll have the opportunity to shape how our city communicates, support vital public services, and work with a team that values creativity, integrity, and public trust.
Ready to Make an Impact?

If you're ready to use your voice to make a difference and help Casper shine, apply today and bring your communication skills to a place where your work truly matters.
Incumbent is responsible for developing and implementing public information, public engagement, and marketing initiatives in support of City programs and services. The position focuses on citywide initiatives with special emphasis on supporting revenue-generating enterprises.
Reporting Structure

Receives general supervision from the Manager of Public Engagement or higher-level management staff.
Typical Class Essential Duties

Provides communication, public information, and marketing support for public engagement projects, initiatives, and events with special emphasis on revenue generating enterprises.
Develops comprehensive public information and marketing campaigns utilizing digital, print, social media, and other communication platforms.
Develops reports and proposals to assist in decision-making regarding outreach programs and City initiatives.
Conducts audience/constituent research for targeting, measuring, and evaluating communication and marketing programs.
Coordinates citywide media efforts, news releases, press conferences, associated events, and public communications.
Establishes and maintains relationships with media outlets, community partners, professional organizations, and other stakeholders to support public information, outreach, and engagement efforts.
Coordinates assigned projects, including providing oversight to contracted consultants and vendors, monitoring project progress, and helping ensure project milestones and timelines are achieved.
Develops clear, creative, and compelling content on the City’s website, Facebook, and other social media outlets.
Develops and coordinates emergency communications during citywide emergencies in collaboration with City Leadership and other appropriate personnel.
Applies Community-Based Social Marketing principles to outreach initiatives as applicable.
Monitors trends and best practices in marketing, public education and outreach, community-based social marketing, and events to recommend for implementation.
Responds to media inquiries.
Represents the City of Casper by responding to the public, citizens, its employees, and others in a prompt, professional, and courteous manner while continuously maintaining a positive customer service demeanor.
Performs other duties of a similar nature or level.
Knowledge

Microsoft suite and related business software.
Social media, print, electronic, radio/television and other media used to distribute public information.
Social media platforms, audience engagement strategies, and analytics.
Marketing analytics and performance measurement techniques.
AP Writing Style.
Marketing, public information, and community relations.
Confidentiality and pertinent privacy laws.
Customer service principles.
Public Information Act, its application, and compliance requirements.
Basic math.
Record keeping and file management principles.
Applicable Federal, State, and local laws, rules, regulations, codes, and/or statutes.
Modern office procedures, methods, and use of technological equipment including database management.
Abilities

Routinely demonstrate the City of Casper core values.
Work professionally and effectively with the public.
Communicate tactfully and diplomatically with external customers and department personnel at all levels.
Work in a collaborative team environment and collaborate functionally across departments.
Lead projects from concept through deployment.
Develop project goals that will meet defined and desired outcomes.
Adapt to changing priorities and respond effectively to urgent or unexpected communication needs.
Learn, understand, and effectively communicate City services, programs, and operations.
Interpret and communicate complex information in a clear and understandable manner.
Maintain confidentiality.
Analyze problems, identify alternative solutions, project consequences of proposed actions, and implement recommendations in support of goals.
Explain reasoning behind marketing recommendations relative to target audience.
Organize records in an easily retrievable fashion.
Operate a variety of modern office equipment and tools.
Create presentations and speak in public.
Maintain a neat and professional appearance.
Communicate effectively verbally and in writing. Follow written and verbal instructions and direction.
Follow all City safety rules and procedures and immediately report all accidents/incidents or unsafe conditions to a supervisor.
Establish and maintain effective working relationships with those contacted in the course of work.
Skills

Communication methods and strategies with marketing and all media types.
Extensive interpersonal skills required to respond to non-routine and/or technical questions and complaints.
Conflict resolution.
Dealing in a courteous, knowledgeable, and tactful manner with staff and general public.
Prioritizing projects based on City-wide and department goals.
Working on several projects or issues simultaneously.
Program management, project coordination, workflow improvement, and organizational planning.
English grammar.
Technical writing.
Public speaking.
Marketing.
Skill in evaluating and implementing emerging communication and marketing tools, techniques, and best practices.
Explaining legal processes in common terms.
Gathering information; preparing articles, graphics, and pictures for newsletters and publications online and print formats.
Oral and written communication, sufficient to exchange or convey effective information and to receive work direction.
Training, Experience & Certifications

Education and Experience:
High school diploma or equivalent (G.E.D.) required.
Minimum of three (3) years of professional experience in communication, marketing, public relations, or journalism. Public sector/local government experience is preferred.
Associate’s and/or Bachelor’s Degree in Communications, Marketing, Public Relations, Journalism, or a closely related field preferred, or an equivalent combination of education and experience sufficient to successfully perform the essential duties of the job.
Licensing and Certification Requirements: Possession of a valid Wyoming Driver’s License preferred.
Supplemental Information & Physical Requirements

Women, minorities, and individuals with disabilities are encouraged to apply.
Physical And Environmental Conditions

Emergency response/rescue
Handling or working with hazardous materials, including chemicals as well as solid and liquid waste
Operating or maintaining water and wastewater systems
Writing or modifying code, maintaining or modifying City data systems including work on networks, servers, and communication systems
CDL operations and driving
Operating power-driven machinery or equipment
Creating or modifying health, financial, security and or risk documents or assessments
Working with or directing minors
Positions in this class typically require stooping, kneeling, crouching, reaching, standing, walking, pushing, pulling, lifting, grasping, talking, hearing, seeing, and repetitive motions. Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met.
Incumbents in this position typically work indoors in an office environment and are subject to the common noises associated with office work including telephones, copiers, and printers. The position requires frequent sitting, typing, and customer contact, both by telephone and in person. This position may also require going out in the field to better understand Utilities and other City of Casper operations; personal protective equipment such as safety toe shoes, eye protection, safety vest, and hard hats be required for fieldwork.

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