Social Media Manager

Location: Southeast Wisconsin (Hybrid / Greater Milwaukee area)
Client: Confidential – Leading Financial Services Leader
Our client, a nationally recognized and highly respected financial services institution, is undergoing a major evolution in how they connect with consumers. We are looking for a forward-thinking Social Media Manager to lead their strategy across high-impact, conversation-driven platforms like Reddit, YouTube, and LinkedIn.
This isn't a traditional "posting and ghosting" role. You will be at the forefront of the company’s digital transformation, focusing on Answer Engine Optimization (AEO)—ensuring the brand is visible and trusted as AI-driven search and community-based discovery change the marketing landscape.
The Role

Reporting to the leadership team within the Social Media division, you will be the primary architect of the brand’s presence on emerging and community-focused channels. You will build scalable response frameworks, mitigate brand risk, and bridge the gap between social engagement and modern search discovery.
Key Responsibilities

Strategy & AEO: Develop native content strategies for Reddit, YouTube, and LinkedIn with a heavy focus on AEO to ensure the brand surfaces accurately in AI-powered search results.
Community Management: Lead the brand’s entry into Reddit, managing discussion threads, responding to misconceptions, and building trust within sensitive community environments.
Cross-Functional Collaboration: Partner with Creative, Data, and Paid Media teams to ensure a unified voice across owned and paid efforts.
Reputation Management: Work closely with Compliance and PR to handle high-risk interactions and real-time reputation shifts.
Performance Tracking: Define and monitor KPIs like sentiment, share of voice, and response efficiency to turn data into actionable boardroom insights.
Who You Are

A Modern Marketer: You understand that social media is no longer just about likes; it’s about searchability and community trust.
Analytics-Driven: You can interpret complex social metrics and translate them into stories that drive business growth.
Trend-Obsessed: You are naturally curious about the shift from SEO to AEO and the rise of decentralized community platforms.
Crisis-Ready: You have a cool head and can navigate the nuances of a highly regulated industry (like finance or insurance) without losing the brand's human touch.
Qualifications

Experience: 3-5+ years of social media or digital marketing experience (Agency or Corporate).
Platform Expertise: Proven track record managing professional YouTube channels and engaging on Reddit.
Education: Bachelor’s degree in Marketing, Communications, or a related field.
Technical Familiarity: Experience with tools like Salesforce, Google Analytics, or Adobe Marketing Cloud is highly preferred.
Project Management: Excellent ability to manage agency partners and internal stakeholders under tight deadlines.
What’s in it for you?

Our client offers a best-in-class benefits package, a culture that prizes belonging, and the stability of a legacy firm with the mindset of a tech-forward innovator.
Salary Range: $65,000 – $105,000 (commensurate with experience and location).
Hybrid Perks

Enjoy a flexible balance between remote work and collaborative in-office days.
Growth

A clear path to becoming a Subject Matter Expert in the emerging field of Answer Engine Optimization.

#J-18808-Ljbffr