Client Communications Manager - Pittsfield, MA

Overview

Officer:

AVP
Division:

Marketing & Communications
Department:

Marketing
Reports to:

Director of Corporate Marketing
Status:

Exempt
Grade:

10
Salary Range:

$55,588 - $102,474
Actual compensation within the pay range will be determined based on factors including, but not limited to, skills, prior relevant experience, and specific work location.
Location:

Pittsfield, MA or Boston, MA
Purpose/Objective:

The Client Communications Manager is responsible for managing client-facing marketing and operational communications that strengthen client engagement, promote the bank's products and services, deliver important operational information and support a best-in-class client experience. This role partners with Communications, Product Management, Operations, Digital, Compliance and business teams to create timely, relevant, and compliant marketing communications across multiple channels throughout the client lifecycle.
Responsibilities

Client Communications Leadership
Develop and execute integrated client communications that promote banking products, services, features, and benefits leveraging digital, print, in-branch and emerging channels.
Serve as the primary point of contact for all client communications, providing strategic counsel on messaging, timing and distribution.
Collaborate with business areas and compliance to align with corporate priorities and regulatory requirements.
Digital Communications
Create and manage client email marketing campaigns including promotional, educational, and service-related communications.
Design, implement and optimize client journeys that improve onboarding, engagement, product adoption, retention, and cross-sell opportunities.
Develop, write, and edit client website content that promotes products, services, and capabilities while ensuring content is clear, engaging, optimized for SEO and AI and aligned with brand standards.
Content Development
Produce compelling, client focused, content that aligns with the bank's brand voice and business objectives.
Segment client audiences and personalize communications to improve relevance and campaign performance.
Coordinate and distribute important operational updates, service notifications, policy changes, and other client communications across communications channels.
Collaborate with Product Management, Digital, Compliance, and business stakeholders to ensure communications are accurate, timely, and compliant.
Performance Measurement
Monitor campaign performance using key metrics such as open rates, click through rates, conversions, client engagement, satisfaction and make data-informed recommendations for continuous improvement.
Maintain client communications calendar and coordinate multiple campaigns and priorities simultaneously.
Compliance & Risk Management
Ensure all communications comply with banking laws, regulations, and internal policies to mitigate risk and uphold ethical standards.
Education

Bachelor's degree in Marketing, Communications, Business, English or related field or equivalent work experience
Experience

5-7 years' experience in marketing, communications, email marketing, CRM marketing or client communications
Knowledge of client journey mapping, marketing automation and customer relationship management (CRM) platforms
Banking, financial services or regulated industry experience a plus
Skills & Knowledge

Exceptional writing, editing, proofreading and interpersonal skills
Creative, strategic, detail oriented, highly organized, and professional
Exceptional time management skills, ability to work under deadlines and strong attention to detail
Ability to analyze campaign performance and translate insights into actionable improvements
Client centric mindset with strong digital communications and brand management skillsets
Self-starter, fast learner and adaptable with ability to work independently and as part of a team
Strong project management, organizational and stakeholder management skills
Equal Opportunity Employer:

Beacon Bank is an Equal Opportunity Employer - all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin. If you would like to contact us regarding the accessibility of our website, need assistance completing the application process, or would like to request alternative methods of applying, please contact us at hr@berkshirebank.com.

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