Assistant Brand Manager Marketing

Company Description WCD Coaching Inc. supports ambitious professionals who are seeking clarity and direction in their careers and personal lives. The organization focuses on aligning professional success with an individual2s authentic purpose, helping clients move beyond limiting beliefs and external pressures. Through structured frameworks such as the Purpose Clarity Checklist and Fearless Activation Blueprint, WCD Coaching guides clients in identifying their core strengths and professional “north star.” The company provides practical strategies to overcome fear and hesitation, build confidence, and translate vision into consistent, effective action. Team members contribute to a mission-driven environment centered on empowerment, clarity, and sustainable growth.
Role Description The Assistant Brand Manager Marketing role is a part-time, hybrid position based in the Greensboroa Winston-Salem High Point Area, with some work-from-home flexibility. This role supports the development and execution of marketing initiatives that strengthen the WCD Coaching Inc. brand and attract ideal clients. Day-to-day tasks include assisting with brand positioning, coordinating digital marketing campaigns, managing social media presence, and supporting the creation of marketing content and collateral. The Assistant Brand Manager Marketing will help track campaign performance, conduct market and audience research, and provide insights to improve messaging and outreach. Collaboration with the founder and internal stakeholders is essential to ensure all marketing efforts reflect the company2s mission and voice.
Qualifications Candidates should possess skills in brand management, brand positioning, and basic marketing strategy.
Candidates should possess skills in social media management, content creation, and audience engagement.
Candidates should possess skills in digital marketing tools, analytics, and campaign performance tracking.
Candidates should possess skills in market research, competitor analysis, and identifying target client segments.
Candidates should possess strong written and verbal communication skills, with attention to detail and consistency in brand voice.
Candidates should possess organizational and time-management skills, with the ability to prioritize tasks in a part-time, hybrid environment.
Experience in coaching, personal development, or professional services marketing is beneficial.
Relevant education in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred.

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