Product Marketing Contractor - 1053

About The Team
The Seller Product Marketing team at Etsy drives high‑value actions that enable seller growth and loyalty by developing the story and go‑to‑market strategy for what we’re building. We partner cross‑functionally to bring seller products and features to market and drive engagement with those features after launch.

About The Role
You will lead the go‑to‑market strategy for Customer Operations experiences, helping sellers understand and follow Etsy’s policies and get the right support when they need it. You’ll ensure sellers can run their business with trust and confidence through clear communications from Etsy.

To be successful in this role, the Product Marketing Contractor will be a key partner in helping product teams articulate customer value and plan effective product delivery and launches, while advocating on behalf of marketing to ensure that product roadmaps support marketing strategies. You’ll operate in a highly cross‑functional role, partnering closely with Product, Operations, Engineering, Design, Brand, Content, Analytics, Research, and Marketing to improve the seller experience through holistic and targeted marketing design that drives adoption, compliance, and retention.

As The Customer Ops PMM, You’ll

Own the product marketing strategy for the Etsy Support and Trust & Safety experiences.

Narrate the seller journey, uncover seller insights, and identify key seller needs to focus product roadmaps on the largest business opportunities.

Lead competitive analysis on seller product experiences to inform go‑to‑market plans.

Partner with product, marketing, and brand teams to determine what, where, and how— and to whom—we market key features and product launches, taking into account seller needs and business objectives across Etsy’s core global markets.

Define the target audience, craft clear positioning statements, and clearly articulate and communicate Etsy’s unique value proposition for sellers.

Serve as a key collaborator between the Product and Marketing organizations.

Develop and align on‑site and off‑site marketing plans in collaboration with channel owners and the broader marketing team.

Set clear, measurable product marketing goals and track progress against them, making continuous recommendations to improve impact.

This role will encompass other tasks, and your job duties and responsibilities may change from time to time at Etsy’s discretion or otherwise applicable under local law.

This is a six‑month contract position reporting to the Director of Seller Product Marketing.

Requirements

4+ years of product marketing experience, and/or marketing consulting experience.

Ability to use quantitative reasoning skills to inform strategies and tell a strong narrative.

Strong command of quantitative and qualitative user research methods and applications; fluent in using data to make decisions; experience with growth marketing tactics, and deep experience partnering with product teams.

Experience simplifying complex concepts into impactful marketing.

Track record of driving strong growth and results through product marketing strategies and campaigns.

Experience collaborating with and influencing cross‑functional teams while maintaining great relationships.

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