Senior Product Marketing Manager

Role Overview
The Senior Product Marketing Manager (Sr. PMM) will own positioning, messaging, and go‑to‑market strategy for key products and solutions across the Definitive Healthcare B2B platform.

Responsibilities
What You’ll Do

Own and evolve clear, differentiated positioning and messaging for assigned products and solutions within the Definitive Healthcare platform

Translate complex healthcare data, analytics, and feature sets into customer‑centric value propositions

Build and maintain messaging frameworks tailored to core B2B personas (e.g., Sales, Marketing, Strategy, Market Access, Business Development)

Ensure consistent positioning across website, sales materials, campaigns, and product experiences

Lead end‑to‑end go‑to‑market strategy for new product launches, major enhancements, and vertical or persona‑specific solutions

Partner closely with Product Management to align on roadmap priorities and launch readiness

Drive cross‑functional execution across Sales, Demand Gen, Brand, Product, and Customer Success teams

Define launch goals, success metrics, and post-launch optimization plans

Develop high‑impact sales enablement assets including pitch decks, solution briefs, battlecards, case studies, and demos

Equip Sales and Account Management teams to confidently articulate Definitive Healthcare’s value across diverse healthcare segments (providers, payers, life sciences, services)

Support strategic deals, customer conversations, and field feedback loops as a subject‑matter expert

Partner with Revenue Leadership to improve win rates, deal velocity, and product attach

Market, Customer & Competitive Insights

Conduct ongoing market and competitive research within the healthcare data and analytics landscape

Gather insights from customers, prospects, sales, and usage data to influence positioning and product strategy

Monitor healthcare industry trends, regulatory shifts, and buyer needs to keep messaging relevant and credible

Act as the voice of the customer across product and GTM teams

Cross Functional Leadership

Serve as a trusted partner to Product, Sales, Marketing, and Customer Success leadership

Influence roadmaps, priorities, and investment decisions through market insight and data

Drive alignment across teams without direct authority in a fast‑moving, matrixed environment

Success Metrics (Examples)

Successful execution of on‑time, high‑impact product launches

Improved sales enablement effectiveness and internal adoption of messaging

Increased pipeline influence, win rates, or expansion tied to assigned products

Strong cross‑functional alignment and stakeholder satisfaction

What You’ll Bring
Required

7–10+ years of experience in B2B product marketing, product management, or related roles

Proven experience driving go‑to‑market strategy for SaaS or data‑driven platforms

Strong ability to position complex products and value propositions clearly and simply

Experience partnering closely with Sales and Product teams

Excellent written, verbal, and presentation skills

Preferred

Experience in healthcare, healthcare technology, data analytics, or adjacent B2B markets

Familiarity with selling to enterprise or mid‑market customers

Experience supporting multiproduct platforms or solution‑based selling

Attributes for Success at Definitive Healthcare

Customer‑obsessed with a strong understanding of B2B buying dynamics

Strategic thinker who can move seamlessly between big‑picture planning and hands‑on execution

Comfortable operating in ambiguity and driving alignment across teams

Data‑driven, curious, and deeply collaborative

Passion for improving healthcare through better data and insights

Compensation and Benefits
The salary range for this position is $91,000–$169,000 per year, which represents the base pay the company reasonably and in good faith expects to pay for this role. Actual pay within this range will be determined based on relevant experience, skills, and qualifications.

Employees may also be eligible to participate in a company bonus or commission plan. All employees are eligible for a comprehensive benefits package, including medical, dental, and vision coverage, unlimited paid time off, and participation in the company’s 401(k) plan with employer contribution.

Equal Opportunity Employer
Definitive Healthcare is an equal‑opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. We encourage qualified applicants to apply.

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