Product Marketing Manager

Marketer (Brand, Product Marketing, Storytelling)
Reports to: CEO

About Tavus
Tavus is a research company focused on building AI systems that enable real-time, human‑like interaction between people and machines. Its technology combines multimodal perception, generation, and low‑latency infrastructure to support conversational video interfaces. The company is backed by investors including Sequoia Capital, YCombinator, and Scale Venture Partners.

The Role
Tavus is hiring a founding marketer to lead brand, product marketing, and category development. This role sits outside a traditional marketing structure and reports directly to the founder. The successful candidate will own narrative development, content creation, and distribution end‑to‑end.

Key Responsibilities

Develop and maintain core company and product narratives.

Translate technical concepts into clear, externally facing messaging.

Create high‑quality content across formats (written, video, demos, launches).

Support frequent product launches (weekly cadence) with structured messaging and assets.

Own and evolve brand positioning across website, product, and external channels.

Drive distribution through organic, social, and PR channels.

Contribute to category definition in an emerging market.

Candidate Profile
The role is open to candidates across a range of seniority (typically 4+ years’ experience), with a focus on demonstrated execution capability.

Narrative / Creative Focus

Strong ability to develop clear, compelling messaging from complex inputs.

High attention to detail across writing, visual output, and overall brand.

Experience producing product‑facing content (e.g., demos, websites, launch materials).

Distribution / Growth Focus

Experience driving reach through content, launches, and media.

Strong understanding of channels, timing, and amplification strategies.

Track record of creating high‑engagement or high‑visibility moments.

Candidates may lean toward one area but should be capable across both.

Requirements

Proven experience executing marketing work end‑to‑end (not solely strategy).

Ability to operate independently and manage multiple workstreams.

Strong product understanding and ability to map messaging to user journeys.

High quality bar for output and attention to detail.

Willingness to work in a fast‑paced environment with frequent releases.

Preferred Background

Experience in AI or developer‑facing products.

Exposure to early‑stage or high‑growth environments.

Involvement in positioning or launching new product categories.

Familiarity with companies such as ElevenLabs, Lovable, or similar.

Scope and Impact

Full ownership of brand and narrative development.

Direct collaboration with the founder.

Responsibility for external perception of the company and its products.

Opportunity to shape positioning in a new and evolving category.

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