VP/Sr Director of Product Marketing & Sales Enablement

VP/Sr Director of Product Marketing & Sales Enablement

Our client, a high-growth technology company, is seeking an exceptional Senior Director (or VP) of Commercial Marketing to define how the company goes to market, how it positions and communicates its products, and how its commercial teams are enabled to win.
Reporting to the Chief Marketing Officer, you will lead the company's Commercial Marketing organization — Product Marketing, Commercial Content, and Revenue Enablement — as a single, high-performing team. This is a highly strategic role at the intersection of Product, Marketing, and Revenue, partnering closely with Product, Revenue, Customer Success, and Marketing Leadership to build a repeatable go-to-market engine that strengthens market differentiation and improves commercial performance.
Ideal candidates combine the strategic thinking of a world-class Product Marketing leader with the commercial instinct of a GTM executive.
What You'll Do

Commercial Strategy & Product Marketing
Own Commercial Marketing strategy; ensure products are positioned clearly and competitively across every touchpoint
Lead Product Marketing — differentiated positioning, messaging, and value propositions across the platform, AI capabilities, and solutions
Partner with Product Leadership to translate roadmap priorities into go-to-market strategies and launch plans
Establish messaging frameworks, competitive positioning, and a world-class competitive intelligence capability
Ensure Commercial Marketing is the strategic partner to Product on customer insights and market intelligence
Commercial Content & Thought Leadership
Lead Commercial Content — thought leadership, executive communications, customer stories, sales collateral, product storytelling
Partner with Brand and Integrated Marketing to activate content through launches and campaigns
Build a scalable content capability supporting Product Marketing and Revenue Enablement
Revenue Enablement
Define global Revenue Enablement strategy: onboarding, certification, launch readiness, continuous learning, manager enablement
Improve seller productivity, commercial consistency, and speed to proficiency
Partner with Revenue Leadership to close capability gaps and support every major launch
Organizational Leadership
Lead and develop the Commercial Marketing organization; build high-performing leaders across each discipline
Act as strategic bridge between Product, Marketing, Sales, Customer Success, and Operations
Help shape the evolution of the commercial operating model as the business scales
Who You Are

10+ years in Commercial Marketing, Product Marketing, GTM Strategy, or Revenue Enablement within SaaS, AdTech, MarTech, or high-growth tech
Proven leadership of Commercial Marketing or Product Marketing organizations
Deep expertise in positioning, messaging, GTM strategy, and product launches
Demonstrated success building scalable Revenue Enablement capabilities
Exceptional storyteller; strong commercial instinct and understanding of enterprise sales and B2B GTM
Experience leading multidisciplinary teams; strong executive presence
Highly strategic and operational; comfortable in fast-paced, high-growth environments
Experience with AI, enterprise software, advertising technology, or data platforms strongly preferred
Success Measures

Clear, differentiated market positioning and consistent messaging
Successful global product launches and increased content adoption
Improved seller productivity and faster onboarding/ramp for new hires
Strong cross-functional alignment between Product, Marketing, and Revenue
Our client has evolved significantly over the past year — sharpening market positioning, shifting to a customer-led go-to-market strategy, and strengthening its commercial narrative under a new brand direction. This role will shape how the company is understood in the market and how commercial teams engage customers globally, directly influencing revenue growth and the company's next phase of scale.