Director, Playfly Creates (Media)

Director, Playfly Creates (Media)
Location: New York, NY (Hybrid)

Playfly Sports is looking for a Director, Playfly Creates to join our team in New York. The Director will serve as an idea creator in partnership with the Playfly Sports sales teams, managing a team that develops and executes media integration elements, branded content, and custom marketing activations for clients that drive revenue for Playfly Sports partners.

The Director will manage the ideation process from pitch through fulfillment while being responsive to client and sales needs.

What You’ll Accomplish

Lead, coach, and develop a team focused on creating strategic media solutions that support revenue growth.

Partner directly with media sellers to develop customized, client‑focused recommendations that align advertiser objectives with Playfly assets and capabilities.

Lead the strategic response process for RFPs and proactive sales opportunities, leveraging marketplace knowledge, category expertise, audience insights, and media trends.

Serve as a key sales partner throughout the sales cycle, providing consultative support that helps sellers position integrated media opportunities and close business.

Develop scalable sales materials, category narratives, and marketplace insights that enhance seller effectiveness and drive revenue growth.

Collaborate with internal stakeholders across media, content, partnerships, client services, research, and activation teams to ensure solutions are feasible, impactful, and executable.

Help shape annual sales priorities, media positioning, and go‑to‑market strategies across Playfly properties and platforms.

Identify emerging opportunities in media, advertising, sponsorship, and audience engagement that can create new revenue streams for Playfly partners.

Maintain a deep understanding of advertiser needs, agency trends, competitive offerings, and industry developments to inform sales strategy.

Act as a trusted advisor to sales leadership and account teams on high‑value opportunities and key client relationships.

Support successful execution and post‑sale collaboration to ensure client objectives and revenue commitments are achieved.

Perform other related duties as assigned.

What You’ll Bring

Bachelor’s Degree required.

8–10 years of experience in Broadcast or Cable Network and/or integrated marketing.

Prior experience working for or dealing with agencies.

Must have experience working or interacting in all media platforms and emerging trends.

Prior management or team lead experience.

Excellent presentation skills, strong communication, written and organizational skills.

Ability to adapt and multitask while managing various timelines and deadlines.

Ability to build positive relationships and partner with business leaders, peers, and colleagues across all divisions of Playfly.

Experience with pro‑team, athletic department, cable network experience, or branded entertainment preferred.

Excellent project management skills at an executive level.

Ability to learn and utilize research‑based systems to create and deliver compelling presentations.

Advanced knowledge of Microsoft Office applications, including Word, Excel, and Outlook is required. Custom Show experience is a plus.

Travel, Lifting, Physical Requirements

Some travel may be required based on division sales cycles and client needs.

Compensation
Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

Base pay range for this role: $145,000 – $180,000 USD.

EEOC & Diversity Statement
Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. We are committed to equal employment opportunities regardless of any protected characteristic and will not discriminate against any individual on the basis of disability.

Accommodations
Playfly Sports is committed to inclusion and provides reasonable accommodations. If reasonable accommodation is needed, please contact recruiting@playfly.com.

Equal Opportunity Employer
We are unable to sponsor or take over sponsorship of an employment visa for this role at this time.

Right to Work & Notice
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, review the Know Your Rights notice from the Department of Labor.

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