Director Sales & Marketing

Location
Homewood Suites Corpus Christi, 5201 Crosstown Expressway/SH 286, Corpus Christi, TX 78417

Overview
The Director of Sales & Marketing is primarily responsible for leading and driving top‑line revenue strategy for traditional sales segments, including group, volume transient, and catering. The Director is also responsible for staying ahead of market trends, monitoring market share movement, and conducting ongoing competitive hotel analysis. The role directs property sales teams (rooms and catering) to ensure budgeted revenues are met or exceeded. In addition, the Director develops and implements a marketing communications plan that achieves the desired positioning for the hotel and manages the sales and marketing budget that supports revenue attainment.

Responsibilities

Lead and drive top‑line revenue for traditional sales segments: group, volume transient, and catering.

Assess and react to market trends, market share, and competitive hotel dynamics.

Develop and implement a marketing communications plan to achieve the desired positioning of the hotel and manage the associated budget.

Represent the hotel as the voice of the customer, communicating key issues and concerns to all levels of the organization.

Fluently read, assimilate, and utilize Smith Travel Research data, financial P&L, sales mix, forecasting, group pace/position, and a wide array of traditional hotel reporting.

Interpret and communicate market trends, demand generators, supply/demand, and economic factors affecting hotel performance.

Conduct comprehensive competitive set reviews, SWOT analyses, and monitor new supply developments.

Understand geographic sources and develop a market penetration plan for primary markets.

Develop and implement key segment strategies and manage key accounts, both existing and target.

Design effective sales deployment schemes and market assignments.

Set sales goals to achieve budget and market share targets.

Measure group pace and establish sales production goals.

Manage sales activity and travel schedule.

Qualifications

Bachelor's degree preferred in Marketing.

At least 3 years of experience as a sales leader with prior hotel sales experience.

Experience dealing with and communicating with ownership groups and asset management.

Proficiency in managing and using sales automation tools (DELPHI) and PMS systems.

Experience collaborating with revenue management.

Well‑rounded knowledge of all market segments and channel sources, with the ability to develop strategic plans for each.

Excellent communication and presentation skills.

Strong interpersonal skills and the ability to work in a team environment.

Ability to direct, lead, train, motivate, and drive a direct sales team; foster a cooperative and competitive team spirit and winning attitude.

Proficient in MS Office, including Word, Excel, and Power Point.

Ability to multitask and prioritize departmental functions to meet deadlines.

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