Director, Brand Partnerships

Director, Brand Partnerships
Title: Director, Brand Partnership

Job Description
The Director, Brand Partnerships plays a key role in driving revenue growth for People Inc. by supporting and shaping existing and new business development efforts within the Travel/Finance/Luxury categories.

This individual collaborates closely with Sales Marketing, Brand Marketing and other Sales Directors and works under the guidance of the VP, Brand Partnerships to create compelling, high-quality advertising proposals and presentations.

The candidate is tasked with full sales cycle responsibility from prospecting to closing to execution in collaboration with internal stakeholders.

The ideal candidate is proactive, strategic, and results-driven—capable of contributing innovative ideas, managing outreach, and confidently pursuing new business opportunities. Expertise in travel/finance category preferred.

Key Responsibilities
Revenue Growth & Sales Strategy

Develop and execute strategies and tactics to achieve and exceed sales goals

Drive revenue by securing new business and expanding existing client relationships

Negotiate accounts to maximize revenue for People Inc.

Lead the development and execution of multi‑magazine programs, ensuring clear communication throughout the sales cycle

Clear articulation of the value and role of magazines in today’s media landscape

New Business Development

Identify, prospect, and close new business opportunities

Conduct thorough research to inform outreach and sales strategies

Prepare for sales calls by analyzing client activity, media plans, and competitive landscape

Initiate and lead in‑person and virtual client meetings as appropriate

Proposal Development & Collaboration

Partner with internal teams to create innovative, persuasive, and comprehensive proposals and presentations

Contribute ideas that align with client objectives and People Inc.’s offerings

Collaborate with Digital counterparts to effectively develop solutions

Market & Performance Management

Monitor the competitive landscape and grow market share within key accounts and categories

Track performance against revenue targets and maintain accurate short‑ and long‑term forecasts

Communicate forecast changes proactively and develop plans to address potential gaps

Asset Expertise

Build and maintain deep knowledge of People Inc.’s portfolio of assets to effectively position offerings in the market

Hybrid Work Arrangement
This position is hybrid in‑office, with flexibility to work remotely for up to 2 days per week. In‑office expectations: 3x a week in NYC, NY.

About The Team
The Travel Luxury vertical sales team is responsible for growth and new business development across the iconic People Inc portfolio of brands. We evangelize the power of People Inc. brands, tentpoles and innovative solutions to create meaningful consumer engagement for our partners. The role will work with Direct‑to‑Consumer advertisers on building and selling strategic campaigns while providing first‑in‑class service to ensure success.

About The Position’s Contributions

80%: Meet/exceed budgeted revenue goals on assigned accounts by developing new and growing existing business.

20%: Positively impact revenue growth on Digital accounts within the Travel/Finance/Auto vertical; take a leadership role in initiating, developing, expanding, and closing multi‑brand programs; accurately estimate business with short‑ and long‑term forecasts; and handle all other duties as assigned.

Education
Bachelor’s degree in Business Administration/Advertising/Marketing or equivalent training and/or experience.

Experience
5+ years advertising sales experience.

Specific Knowledge, Skills, Certifications & Abilities

Knowledge of Salesforce

Outstanding verbal and written communication skills

Ability to sell to all levels at the client and agency partners

Collaborate and work well in team environment

Great organizational skills

Ability to initiate and sell marketing programs based upon insights gained from client/agency

Strong negotiation skills

Travel Commitment
Travel Required: 10% (approximate).

EEO Statement
People Inc. is an equal opportunity employer. We provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc. The Company participates in the federal E‑Verify program to confirm the identity and employment authorization of all newly hired employees.

Pay Range
Salary in New York: $145,000.00 - $170,000.00 per year. The range may vary based on location, experience, and performance. Total compensation may include bonuses and incentives. Benefits include medical, dental, vision, prescription drug coverage, unlimited paid time off, adoption assistance, donation matching, tuition reimbursement, life and disability insurance, commuter benefits, short‑term and long‑term disability, health savings account, 401(k) with company match, paid holidays, and paid parental leave.

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