Vice President, External Communications & Brand Strategy

Easterseals Southern California transforms lives every day. For over a century, Easterseals has championed inclusion and independent living, delivering essential services such as early childhood programs, autism services, employment, and independent living support to more than 29,000 people each year.
OVERVIEW OF POSITION

The Vice President, External Communications & Brand Strategy leads the execution of Easterseals Southern California’s external brand strategy, ensuring a clear, differentiated narrative that builds awareness, trust, and engagement across priority audiences. This executive manages the Director of Digital Marketing and the Director of Communications and their teams, setting strategic direction while ensuring strong day‑to‑day execution across digital platforms, earned media, and brand storytelling. The Vice President translates strategy into action, overseeing multichannel brand and awareness campaigns that consistently elevate the Easterseals Southern California brand. Working closely with the Chief Marketing Communications Officer, the role collaborates on the creative development of integrated advertising, awareness, and visibility campaigns, and is accountable for turning creative vision into effective, measurable execution. The Vice President also builds and strengthens the in‑house public relations function, fostering a culture of storytelling that reflects the organization’s impact, values, and leadership in disability services and inclusion.
Hiring Range: $190k – $240k
ESSENTIAL FUNCTIONS

Lead the activation of a clear, differentiated brand narrative that reflects Easterseals’ mission, impact, and strategic priorities.
Ensure consistent brand expression, messaging, and voice across digital, earned media, advertising, and campaign channels.
Operationalize brand positioning so it is understood, applied, and executed consistently by internal teams and partners.
Manage the execution of brand, awareness, and visibility campaigns through launch, optimization, and performance reporting.
Partner with the Chief Marketing Communications Officer on the creative development of multichannel advertising and brand campaigns, ensuring alignment between creative direction and execution.
Translate organizational priorities into integrated, multichannel campaigns that drive awareness, engagement, and brand recognition.
Oversee campaign timelines, messaging, channel strategy, and performance management.
Define priority thought leadership platforms and themes aligned to organizational strategy.
Determine which leaders are positioned externally and in what contexts, aligning thought leadership to brand narrative and campaign priorities.
Lead the Digital Marketing team, setting clear priorities, expectations, and performance standards with the Director of Digital Marketing.
Lead and support the Director of Communications, strengthening earned media strategy, media relationships, and proactive storytelling.
Build and support a strong in‑house public relations function, reducing reliance on external partners while expanding internal capability and strategic influence.
Ensure digital and PR efforts are tightly aligned with overall brand strategy and campaign objectives.
Help establish and nurture a storytelling culture across the organization, ensuring teams consistently surface meaningful stories of impact.
Guide teams in translating programs, outcomes, and lived experiences into compelling, audience‑centered narratives.

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