Marketing Strategist, P&C Marketing Leader

Essential Job Responsibilities

Supports and demonstrates IMA’s core values
Values and understands the importance of diversity, equity, and inclusion among all IMA associates
Devises and executes marketing strategy within client verticals
Develops content strategy with business units and sales
Delivers qualified leads to sales
Acts as Voice of the Client, and the expert on when/how and with what to interact with prospects and clients at each stage of the purchase process based on interactions with sales and primary research
Creates annual and quarterly marketing plans for approval by business units, practice areas, sales, and enterprise marketing
Develops compelling and clear marketing and creative briefs for execution by Creative Team
Responsibility for execution and delivery of marketing and sales materials
Measures and reports on pipeline effectiveness for marketing initiatives
Provides real-time feedback, analysis, and prescriptive suggestions across all areas of the marketing funnel
Required Experience and Skills

7-12 years progressive marketing experience
Bachelor’s degree required, with MBA preferred
Previous experience managing lead/revenue generation activities
Ability to prioritize nebulous and/or competing priorities
Data-driven and experience in analytics-based reporting
Familiarity with basic web analysis tools such as Google Analytics
Experience in digital ad buying, social, DSP, search
Excellent written and verbal communication skills
Some overnight travel required (10%)
Business Acumen
Professionalism
Self-Direction
Communicating
Salary Range: $120,000—$145,000 USD
Benefits

Annual Performance Bonus
Stock Purchase
Medical Plans
Prescription Drugs
Dental
Vision
Family Assistance Program
FSA
HSA
Pre-Tax Parking Plan
401(k)
Life/AD&D
Accident
Critical Illness
Hospital Indemnity
Long Term Care
Short-term Disability
Long‑term Disability
Business Travel Accident
Identity Theft
Paid Time Off
Flexible Work Options
Paid Holidays
Sabbatical
Gift Matching
Well-Being Stipend
Personal and Professional Development
The IMA Financial Group, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, The IMA Financial Group, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

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