Marketing Strategist, P&C Marketing Leader

Essential job responsibilities include but are not limited to:

Supports and demonstrates IMA’s core values

Values and understands the importance of diversity, equity, and inclusion among all IMA associates

Devises and executes marketing strategy within client verticals

Develops content strategy with business units and sales

Delivers qualified leads to sales

Based on interactions with sales, and primary research, acts as Voice of the Client, and the expert on when/how and with what to interact with prospects and clients at each stage of the purchase process

Creates annual and quarterly marketing plans for approval by business units, practice areas, sales, and enterprise marketing

Develops compelling and clear marketing and creative briefs for execution by Creative Team

Responsibility for execution and delivery of marketing and sales materials

Measures and reports on pipeline effectiveness for marketing initiatives

Provides real-time feedback, analysis, and prescriptive suggestions across all areas of the marketing funnel

Required Experience and Skills include but are not limited to:

7-12 years progressive marketing experience

Bachelor’s degree required, with MBA preferred

Previous experience managing lead/revenue generation activities

Ability to prioritize nebulous and/or competing priorities

Data-driven and experience in analytics-based reporting

Familiarity with basic web analysis tools such as Google Analytics

Experience in digital ad buying, social, DSP, search

Excellent written and verbal communication skills

Some overnight travel required (10%)

Competencies & Traits

Business Acumen

Financial Acumen

Professionalism

Self-Direction

Communicating

Salary Range: $120,000 USD - $145,000 USD
Compensation & Benefits
Being a part of IMA has its benefits. When you become part of the IMA family, you become eligible to take part in our valuable benefits and rewards package designed to benefit you, your family, and your life. Our plans are cost-effective, convenient and provide progressive ways for staying healthy, protecting loved ones, pursuing financial security and living a full and balanced life. This role is eligible for the following:

Annual Performance Bonus, Stock Purchase, Medical Plans, Prescription Drugs, Dental, Vision, Family Assistance Program, FSA, HSA, Pre-Tax Parking Plan, 401(k), Life/AD&D, Accident, Critical Illness, Hospital Indemnity, Long Term Care, Short-term Disability, Long-term Disability, Business Travel Accident, Identity Theft, Paid Time Off, Flexible Work Options, Paid Holidays, Sabbatical, Gift Matching, Well-Being Stipend, Personal and Professional Development. In addition to our robust benefits package, the final offer amounts will depend on a variety of factors, including the candidate’s geographic location, prior relevant experience, and their knowledge, skills, and abilities.

These benefits do not apply to internship roles.

This Job Description is not a complete statement of all duties and responsibilities comprising this position.

The IMA Financial Group, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, The IMA Financial Group, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

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