Multimedia Content Specialist

Job Details

Department: University Communications and Marketing
Position Title: Multimedia Content Specialist – Social Media
Position Number: 20010882
Position Type: Permanent Staff (SHRA)
Posting Period: 07/17/2026 – 07/30/2026
Location: Chapel Hill, NC
Work Schedule: Monday–Friday, 8:00 am–5:00 pm
Salary Range: $48,000 – $52,000
Position Summary

The Multimedia Content Specialist - Social Media reports to the Visuals Team Lead and serves as a key visual storyteller for the University, creating compelling, digital-first content that advances institutional priorities and strengthens the Carolina brand. The role develops high-impact multimedia content with a social-first mindset, producing videos, photography, motion graphics, short-form content, and other digital assets optimized for social media, web and emerging platforms.
The specialist researches, plans, captures, edits and publishes multimedia content that tells authentic, engaging stories about the University's people, research, teaching and impact. The specialist creates platform-specific content that drives engagement, expands reach, and supports integrated marketing and communications campaigns across the University's official digital channels. Timely editorial decisions, identification of emerging storytelling opportunities and rapid adaptation to real-time events are expected, while maintaining brand standards and reputation.
The role also supports podcast development, recording, editing, promotional assets and social media campaigns to extend reach. Creative multimedia support for executive communications is provided, producing videos, photography and digital assets for the Chancellor and senior leaders.
Collaboration with writers, designers, marketers and strategists is essential to execute integrated campaigns, evaluate content performance using analytics, and refine content based on audience insights and evolving digital best practices.
Qualifications

Bachelor's degree in a discipline related to communications, media, journalism, film, arts, or related field; or equivalent combination of training and experience.
Experience in creating social-first video and visual content.
Experience with multimedia production tools (e.g., video editing, photography, motion graphics).
Strong storytelling, communication and project management skills.
Ability to make timely editorial decisions and adapt to real-time events.
Schedule & Availability

Evening work occasionally, weekend work occasionally.
Equal Opportunity Employer

The University is an equal opportunity employer and welcomes all to apply without regard to age, color, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, or sexual orientation. We encourage all qualified applicants to apply, including protected veterans and individuals with disabilities.
Contact Information

Office of Human Resources: (919) 843-2300 | employment@unc.edu
Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status.

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