Director, Owned Media – Personalization

Responsibilities

Lead Belk's owned media ecosystem, including Website, Email, SMS, and Push Notifications.

Optimize channel mix, frequency, and personalization for incremental sales and profitability.

Build a test-and-learn culture with clear measurement across owned channels.

Define contact strategy balancing mass, segmented, triggered, and 1:1 messaging.

Requirements

Bachelor’s degree or equivalent combination of industry related professional experience and education.

10+ years of applicable experience.

Strong leadership skills.

Proven experience with customer-centric design.

Experience managing Email, SMS, Push Notification, Website Personalization, and Customer Data Platform ecosystems.

Core Competencies
Demonstrates expertise in leading owned media ecosystems, optimizing channel strategies, and implementing customer-centric design principles. Proven ability to drive incremental sales through effective measurement and personalization across various communication channels.

Highest-signal resume keywords

Owned Media Ecosystem Management

Email Marketing

SMS Marketing

Push Notification Strategy

Customer Data Platform Experience

Hard Skills

Channel Optimization

Customer-Centric Design

Measurement and Analytics

Website Personalization

Test-and-Learn Culture

Soft Skills

Strong Leadership Skills

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

Incremental Sales

Contact Strategy

Mass Messaging

Segmented Messaging

Triggered Messaging

1:1 Messaging

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