SFGATE Social Video Producer (Part-time)

SFGATE Social Video Producer (Part-time)

Under the direction of SFGATE's Social Video Editor, the Social Video Producer will create compelling content across all platforms, with a focus on digital video for Instagram, TikTok, and YouTube. In this dynamic role, the Social Video Producer will be a good storyteller, be comfortable in front of a camera, have expertise in video post-production, collaborate with different editorial departments and work under tight deadlines to deliver video in a variety of formats. This role will be covering a range of topics — from top stories of the day to spotlights on fascinating long reads.
Today, SFGATE is a digital-only publication that reaches more than 28 million readers every month and tells the stories of the people, places and ideas that make San Francisco, and the Bay Area at large, the weird and wonderful place that it is. We help readers navigate their day, whether it's by keeping them updated on big breaking news, guiding them to interesting local experiences or sharing a part of the Bay Area they haven't seen before.
The site is home to nine verticals: Culture, Local, Sports, Tech, Travel, Politics, Food + Drink, Cannabis, and News. Plus, the site has full-time local editors covering both Lake Tahoe and the Central Coast, a SoCal bureau that focuses on Los Angeles food, culture and the outdoors, as well as Disneyland, a National Parks bureau with editors across the West Coast covering national parks in California, the Southwest, Big Sky Country and the Pacific Northwest, as well as a satellite editor covering Hawaii and California's North Coast.
What you'll do:
Understand social media trends and the news cycle, and be able to share our stories in a way that helps audiences be included in trending news moments
Produce and star in franchiseable news videos for SFGATE's social video platforms (TikTok, Instagram, YouTube)
Acquire and package User Generated Content for use on SFGATE's social media channels
Edit video content promptly using Adobe Premiere and/or Adobe After Effects and be comfortable editing both short and long form video
Be exceptionally creative with your approach to social, and come up with new and interesting ways to share things
Be a good storyteller, capable of writing engaging scripts for produced video and corresponding social copy that entices viewership on social franchises
Post each project or video, and track video performance
Prioritize and balance multiple projects simultaneously
Use social analytics tools and performance metrics to identify best practices for creating video content, increasing video views and key KPIs across platforms
Work with urgency in breaking news environments
Communicate and interact professionally with culturally diverse writers, editors and staff
Work closely with the Social Video Editor to assist with short and long-form projects when needed
Manage time effectively and meet deadlines
Work effectively in a medium-sized news organization with an emphasis on teamwork
Work legally in the United States
Be able to live in/commute to the San Francisco Bay Area
Work 20 hours per week
Who you are:
Minimum 3+ years of experience working in social media/digital content creation
Bachelor's Degree or equivalent experience
Experience editing vertical and horizontal video on Adobe Premiere
Strong in-platform (TikTok, Instagram reels, etc) editing skills and out-of-platform (Premiere) editing skills are a must
Ability to work under extremely tight deadlines when required
Strong understanding of social media analytics, ability to track performance of social franchises
Demonstrable experience identifying shareable/viral content: news junkie fluent in what's trending and always plugged in to the latest conversations
Excellent AP-style news writing skills and on-camera delivery
You've read SFGATE and follow us on social media to have an understanding of our brand and voice
In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in California. The reasonable estimate is between $40,000 and $45,000. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.