Associate Director, Email/SMS and CRM #4886

Our mission is to detect cancer early, when it can be cured. We are working to change the trajectory of cancer mortality and bring stakeholders together to adopt innovative, safe, and effective technologies that can transform cancer care.

About the Role
GRAIL is hiring an Associate Director of Email/CRM who is an expert in all aspects of email and SMS communication for our B2B, B2C, and B2B2C audiences. This role manages two direct reports: one focused on patient emails using Marketing Cloud, and one focused on B2B emails using Salesforce Marketing Cloud Account Engagement (Pardot). The leader reports to the Digital, Design, and Customer Experience team head and will be based in Menlo Park, California, moving to Sunnyvale in Fall 2026. Flexibility includes a minimum of 40% onsite work.

Responsibilities

Administer Pardot, Salesforce Marketing Cloud, and Paubox, providing strategic and tactical support to the Salesforce Administrator

Execute all B2B customer, patient, and provider email and SMS campaigns in collaboration with audience team marketers

Own product-oriented patient and provider transactional email journeys

Develop and manage tactical execution plans that keep the customer at the center and drive higher engagement

Analyze email program performance metrics (deliverability, opens, CTR, opt‑out rates, conversions) and build weekly and monthly reports

Create, deploy, and optimize email journeys for Marketing and other business teams (Customer Experience, Sales, Finance, Medical Affairs)

Generate UTM links following naming conventions for tracking and analytics

Plan projects, prioritize tasks, and manage deadlines with strong project management skills

Ensure email templates perform across devices, platforms, and modes in line with best practices and GRAIL compliance

Work with IT and CRM workflows, understand Salesforce Sales Cloud, and advocate best practices for lead tracking and conversion measurement

Partner with Web and Sales Operations to build attribution models across marketing channels and audiences

Maintain compliance and data governance for Email/SMS activities and associated platforms

Document complex processes and use applications like Veeva for compliance and training

Collaborate cross‑functionally, demonstrating the ability to drive results in a heavily matrixed, fast‑paced environment

Serve as a liaison between internal business and technical teams to satisfy business requirements

Lead and run projects end‑to‑end while frequently aligning with partners

Qualifications

12+ years in an email management role serving B2B and B2C audiences with Salesforce tools (Pardot, Marketing Cloud, NEXT)

5+ years managing a team (both coaching and hands‑on execution)

Bachelor’s Degree (Master’s preferred)

5+ years in healthcare marketing (pharma, med device, life sciences, or provider/health systems)

Strong verbal and written communication skills, with storytelling using data

Deep experience in lead scoring based on audience behaviors

Attention to detail and brand stewardship

Strong data analysis skills, A/B testing, and KPI alignment

Knowledge of data privacy and email compliance (CAN‑SPAM, GDPR, TCPA)

Experience with HTML/CSS editing and email performance tools such as Litmus

Proficiency with basic project management tools (Asana, JIRA) and Tableau

Knowledge of Sales Cloud, Health Cloud, Salesforce Next, ABM best practices, and AI–driven efficiency is desirable

Experience in varied organizations from startups to large brand email experience is advantageous

Familiarity with Mac and G‑Suite is useful

Physical Demands

Hours and days may vary depending on operational needs

Occasional exposure to hazardous materials, blood specimens, and instruments with moving parts, heating or freezing elements, high‑speed centrifugation, or dry ice may be necessary

Ability to stand, sit, or lift up to 25 pounds may be required

Travel as required

Compensation and Benefits
The expected full‑time annual base pay scale for this position is $156,000–$207,000. Compensation may include annual bonus or incentives per applicable plans and company discretion. Employees receive a competitive benefits package, including flexible time‑off, a 401(k) plan with employer match, medical, dental, and vision coverage, and mindfulness programs.

Equal Employment Opportunity
GRAIL is an equal‑employment‑opportunity employer committed to building a workplace where every individual can thrive. All qualified applicants receive consideration without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, age, disability, veteran status, or any other protected class. GRAIL will consider applicants with arrest and conviction records in a manner consistent with applicable law and provide reasonable accommodations for qualified individuals with disabilities. Contact rc@grailbio.com if you require an accommodation to apply.

Additional Information
GRAIL maintains a drug‑free workplace and welcomes applicants from all backgrounds.

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