Associate Director, Media Planning

Responsibilities

You will report into the Group Executive Director, Planning & Strategy

Intimate competitive knowledge of building media plans across scalable budgets anchored in custom content, video and social media, along with 360 integrated content mix including events, influencer / creators, etc.

Work alongside Sales, Integrated Marketing, Branded Content, Social Strategy and Influencer teams to brainstorm and build strategic media plans based on advertiser objectives and KPIs

Manage and develop a team of 2–3 Media Planners, elevating both output quality and strategic thinking

Maintain a deep understanding of Future’s Women’s Lifestyle business offerings, rate card and site capabilities

Strategically build partner specific rate cards for the categories under Women’s Lifestyle in partnership with sellers in effort to grow accounts and secure upfront partnerships

Support Sales team in client and deal management throughout pre-sale process, responding to client needs surrounding budget changes, media plan revisions, marketplace/ site information and benchmarks

Support in packaging new category specific opportunities to bring to market

Possess intimate knowledge of client(s) within Fashion, Beauty, and Home categories, understanding the competitive landscape, industry trends, and overall marketing goals

Play a critical role in pipeline tracking and processing of deals within our customer relationship management and order management systems

Possess strong written and verbal communication skills and ability to use sales tactics to carry client communication from RFP through deal close

Work closely with Ad Operations team as it relates to site and product capabilities as well as site inventory to inform the team’s planning strategy

Understand marketplace dynamics and be an industry expert

Requirements

Bachelor’s Degree

7+ years experience in media planning/account management

Experience in building media plans required

Proficiency in CRM (i.e. Salesforce) and OMS (i.e. Operative.One)

Understanding of rates types and performance metrics within digital media landscape

Experience media planning for native content required

Must be extremely detail oriented with exceptional organizational skills

Excellent communication skills

Knowledge of ad specs and 3rd party tracking capabilities required

Core Competencies
Demonstrates expertise in media planning and account management, with a strong focus on building strategic media plans across various platforms, including digital and social media. Possesses exceptional organizational and communication skills to effectively manage client relationships and team dynamics.

#J-18808-Ljbffr