Web Content Specialist

Web Content Specialist
Location: Hybrid – Taunton, MA
Department: Marketing
Employment Type: Full-Time
Reports To: Marketing Director

About Redemption Plus
At Redemption Plus, we're not just a prize supplier — we're Architects of Fun.

Since 1996, we've partnered with family entertainment centers, arcades, cinemas, and entertainment venues across the country to create unforgettable guest experiences through innovative prizes, merchandising expertise, and industry-leading support.

As a growing company, we're investing heavily in our digital presence and ecommerce experience. From content and search visibility to customer experience and conversion optimization, we're building a modern digital ecosystem that helps customers discover, engage with, and purchase from Redemption Plus more effectively than ever before.

At the heart of Redemption Plus is a team of curious, accountable, and driven individuals who care deeply about delivering excellent work and creating meaningful impact.

We live by three core values:
Customer Obsession – We anticipate needs and create exceptional experiences.

Accountability – We own outcomes, not just activity.

Hustle – We act with urgency, energy, and excellence.

About the Role
The Web Content Specialist plays a critical role in maintaining and optimizing Redemption Plus's digital experience.

This position sits at the intersection of content, ecommerce, SEO, analytics, and technology. You'll help ensure our website is accurate, engaging, easy to navigate, and positioned to perform in today's evolving search landscape.

This role is ideal for someone who enjoys balancing creativity with technical execution. One day you may be optimizing content for search visibility, and the next you may be auditing product data, configuring analytics events, or leveraging AI tools to improve efficiency and scale content production.

You'll work closely with Marketing, IT, Product Solutions, Sales, and external technology partners to help drive traffic, improve conversion rates, and support the ongoing growth of our digital platform.

What You'll Do
Content & Ecommerce Management

Maintain and optimize product information, digital assets, and content across PIM and CMS platforms

Ensure product descriptions, metadata, imagery, and category structures remain accurate and consistent

Support ongoing website content updates and new product launches

Assist with digital merchandising and content organization initiatives

SEO & Content Optimization

Create and optimize product pages, landing pages, blogs, and other digital content

Improve search visibility through on-page SEO best practices

Conduct keyword research and search-intent analysis

Support technical SEO initiatives and content performance improvements

Help position Redemption Plus as an industry thought leader through strategic content development

Analytics & Performance Tracking

Monitor website performance using GA4 and other analytics platforms

Configure and validate tracking events and conversion metrics

Analyze user behavior and identify opportunities to improve engagement and conversion

Assist with reporting and performance analysis for marketing initiatives

AI & Digital Innovation

Utilize Generative AI tools to support content creation, metadata generation, SEO optimization, and workflow efficiency

Explore new AI-powered opportunities to improve digital operations and customer experience

Support the development of scalable content and marketing processes using emerging technologies

Website & Platform Optimization

Support web production activities using HTML, CSS, Bootstrap, and CMS tools

Assist with quality assurance testing, responsiveness reviews, and content validation

Troubleshoot minor website issues and coordinate with IT or external partners when needed

Help improve overall site usability, navigation, and conversion performance

Cross-Functional Collaboration

Partner with Marketing, Product Management, Sales, and IT teams to ensure digital content aligns with business objectives

Support lead generation and digital sales enablement efforts

Collaborate with external technology and platform vendors as needed

What We're Looking For
Required Qualifications

Bachelor's degree in Marketing, Digital Media, Communications, Ecommerce, Information Systems, Web Development, or a related field; equivalent experience considered

2–3 years of experience in ecommerce, web content management, digital marketing, SEO, or related digital operations roles

Experience working with CMS platforms and website content management

Strong understanding of SEO fundamentals and digital content optimization

Familiarity with HTML, CSS, and responsive web design concepts

Experience using Google Analytics (GA4) or similar analytics tools

Excellent organizational skills and attention to detail

Strong written communication and content development abilities

Ability to manage multiple priorities in a fast-paced environment

Preferred Qualifications

Experience with Product Information Management (PIM) platforms such as PIMcore

Experience with BigQuery or advanced analytics tools

Familiarity with ecommerce platforms and digital merchandising practices

Experience with SEO platforms such as SEMrush, Ahrefs, or Moz

Exposure to CRM and marketing automation systems

Experience utilizing AI tools to support content creation, SEO, analytics, or workflow optimization

Why Join Redemption Plus?
Shape the Future of Our Digital Platform
Play a meaningful role in the continued evolution of our website, ecommerce capabilities, and digital customer experience.

Grow Your Digital Marketing Career
Expand your expertise across SEO, analytics, ecommerce, AI, content strategy, and digital operations.

Work Across Multiple Disciplines
Gain exposure to marketing, technology, ecommerce, customer experience, and business operations.

Collaborative Culture
Join a values-driven team that believes in ownership, continuous improvement, and helping each other succeed.

Flexible Hybrid Environment
Enjoy the benefits of in-office collaboration while maintaining work‑life flexibility.

Competitive Benefits
Competitive compensation, comprehensive benefits, paid time off, and professional development opportunities.

Work Environment & Travel
Hybrid work model with up to 2 remote days per week.

Must be located within commuting distance of Taunton, Massachusetts.

Minimal travel required (less than 5%) for company meetings, trade shows, or professional development opportunities.

A successful candidate's starting salary will be determined based on a variety of factors, including skills, experience, training, credentials, geographic location, internal equity, and budget availability. It is not typical for candidates to start at the top of the range, as compensation decisions are made on a case‑by‑case basis and aligned with business needs.

Redemption Plus is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Reasonable accommodations are available throughout the hiring process upon request.

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