Media Strategy Manager

About the job Media Strategy Manager

We are seeking a results-driven

Media Strategy Manager

to lead the planning, execution, and optimization of integrated media campaigns. This role is responsible for developing data-driven media strategies across digital and traditional channels to maximize brand visibility, engagement, and ROI.

The ideal candidate combines analytical expertise with creative thinking and has a deep understanding of audience targeting, media buying, and performance measurement.

Key Responsibilities

Develop and execute comprehensive media strategies aligned with business and marketing objectives
Plan and manage multi-channel campaigns (digital, social, programmatic, TV, radio, and print)
Analyze audience insights, market trends, and competitive landscapes to inform strategy
Collaborate with internal teams (creative, marketing, analytics) and external media agencies
Oversee media budgets, allocations, and forecasting to ensure optimal ROI
Monitor campaign performance and optimize based on KPIs (CTR, CPA, ROAS, impressions, conversions)
Utilize analytics tools (Google Analytics, DSPs, social media platforms) for reporting and insights
Lead A/B testing and experimentation to improve campaign effectiveness
Present campaign results, insights, and recommendations to stakeholders
Stay up to date with emerging media trends, technologies, and platforms
Qualifications

Bachelor's degree in Marketing, Advertising, Communications, or related field
5+ years of experience in media planning, buying, or strategy
Strong knowledge of digital advertising platforms (Google Ads, Meta, programmatic DSPs)
Experience managing budgets and optimizing performance campaigns
Proficiency in analytics and reporting tools (Google Analytics, Tableau, Excel)
Excellent communication, presentation, and stakeholder management skills
Strong analytical and problem-solving abilities
Core Competencies

Strategic Thinking
Data Analysis & Insights
Campaign Optimization
Budget Management
Cross-Functional Collaboration
Innovation & Trend Awareness
Preferred Qualifications

Experience in agency or high-growth digital environment
Familiarity with marketing automation and CRM platforms
Certifications (Google Ads, Meta Blueprint, etc.)
Benefits

Competitive hourly compensation
Remote work flexibility
Performance bonuses and incentives
Health, dental, and vision insurance
Paid time off and holidays
Professional development opportunities.