Digital Marketing Manager

Job Summary/Basic Function
The Digital Marketing Manager will develop, execute, and optimize comprehensive marketing strategies to drive book discovery, reader engagement, and sales. This role requires a modern marketer who is fluent in today’s digital landscape and deeply familiar with the evolving publishing industry from metadata optimization to influencer partnerships and community engagement. Additionally, the candidate will play an instrumental role in the strategic development of integrated marketing plans, including email marketing, direct marketing, conference planning, course adoption marketing, website management, webinars, and author events at Teachers College Press/Columbia University, the leading university press in the Education field.

Characteristic Duties And Responsibilities
Digital Strategy & Campaign Management

Develop and execute integrated digital marketing campaigns for new titles, backlist, and author brands

Manage full-funnel marketing strategies from awareness through conversion and reader retention

Analyze campaign performance using data-driven insights and adjust strategies accordingly

Manage and participate in launch meetings, weekly sales performance meetings, weekly acquisitions meetings, and the like.

Social Media

Oversee all social media platforms (Instagram, TikTok/BookTok, Facebook, Bluesky, YouTube, WhatsApp, LinkedIn)

Create and manage content calendars aligned with publication schedules and seasonal academic trends

Build and nurture communities among educators, researchers, and academic readers

Identify and manage partnerships with education influencers, thought leaders, and academic bloggers

Multimedia Content Creation & Strategy

Develop content strategies that drive organic traffic and position Teachers College Press as an authoritative voice in education and related disciplines

Plan, script, and produce high-quality, engaging video content tailored for social media (TikTok, Instagram Reels, YouTube Shorts), company blogs, and live webinars.

Strategically highlight upcoming book releases, backlist titles, and individual author platforms to expand audience reach and drive engagement.

Cross-Functional Collaboration: Partner with the marketing, editorial, and PR teams to align video content with broader promotional campaigns and seasonal publishing schedules.

Performance Tracking: Analyze video performance metrics (views, watch time, engagement) to refine content strategies and maximize ROI.

Email Marketing

Design and execute email marketing campaigns including newsletters, launch sequences, and automated drip campaigns

Grow and segment subscriber lists to deliver personalized content to educators, librarians, academics, administrators, and booksellers

A/B test subject lines, copy, and CTAs to optimize open and click-through rates

SEO / AEO

Implement SEO and Answer Engine Optimization (AEO) best practices for the publisher’s website, author pages, and blog content

Optimize book metadata (title, description, keywords, categories) across retail and academic platforms

Digital Advertising

Plan and manage paid advertising campaigns across Google Ads, Meta Ads, Amazon Ads, and academic/professional channels

Monitor budgets, bids, and performance metrics (ROAS, CPC, CTR) to maximize ROI

Retarget audiences and leverage lookalike modeling to reach new readers across academic and public education communities

Publishing Industry Expertise

Stay current on publishing trends including AI-assisted tools, ebook growth, and subscription and library platforms, such as Ebsco and Overdrive

Work with tools such as Biblio, HubSpot, NetGalley, Edelweiss, and academic databases

Collaborate with editorial, sales, and publicity teams to align marketing with publication dates and sales goals

Minimum Qualifications

Bachelor’s Degree

3–5+ years of digital marketing experience, with at least 2 years in publishing, academic publishing, education media, or a content-driven industry

Proven expertise in social media management, email marketing, SEO/AEO, and paid digital advertising

Hands‑on experience with marketing platforms: Adobe or Canva, Google Analytics 4, Meta Business Suite, Amazon Advertising Console

Solid understanding of book retail and academic library ecosystems (Amazon, Bookshop.org, library platforms)

Strong analytical skills and comfort with performance dashboards and KPI reporting

Excellent written and verbal communication skills

Preferred Qualifications

Experience marketing to academic, educator, or policy‑focused audiences

Familiarity with AI marketing tools (e.g., ChatGPT for content, Jasper, Canva AI)

Knowledge of e‑book marketing strategies

Experience working with Edelweiss and NetGalley

Genuine passion for education, social justice, and the power of ideas to drive change

Salary Range
$70,000 – $80,000

Work Modality
Hybrid

Competitive Compensation And Benefits
The salary range reflects the College’s good faith and reasonable estimate of the compensation for the position at the time of the job posting. Salary decisions are dependent on several factors including but not limited to market and organizational considerations, experience, and qualifications of a selected candidate as well as internal and external equity.

Our benefits contribute significantly to the total compensation package that includes medical, dental, vision, and supplemental insurance plans; flexible and hybrid work schedules; tuition remission; life insurance; short and long‑term disability insurance; an exceptional employer retirement matching program; health savings accounts (HSA), flexible spending accounts (FSA), Public Service Loan Forgiveness eligibility, and a robust Employee Assistance Program (EAP).

Hybrid/Remote
Teachers College maintains a hybrid work environment, which provides employees with flexible work arrangements while ensuring we preserve the important aspects of our unique in‑person college‑campus culture. Depending on role and business needs, colleagues will either work onsite or in a hybrid model (a combination of in‑office and virtual days). Employees are expected to live within a 150‑mile radius of the College.

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