Senior Specialist, Experiential Marketing – Event Strategy, Experience Design

Responsibilities

Support the development and execution of engagement strategies across Verisk's event portfolio, including:

Partner with the Engagement Strategy Manager to develop attendee engagement strategies for tradeshows, conferences, hosted events, and employee experiences

Support the design and evolution of attendee journeys, identifying opportunities to improve audience engagement before, during, and after events

Assist in the development of experiential concepts, activations, networking opportunities, and engagement programs that align with business objectives

Contribute to the planning and growth of the Emerging Professionals program and other audience-specific initiatives

Support exhibit and booth experience planning, including messaging alignment, audience flow, engagement opportunities, and experience optimization

Research industry trends, competitive activations, and emerging experiential best practices to inform future event strategies

Collaborate with teams across Marketing (e.g., Account-Based Marketing, Brand Strategy, Integrated Marketing, and Corporate Communications) to identify opportunities, share insights, and develop experiences that strengthen Verisk's presence and differentiation in the market (both domestically and internationally)

Requirements

Bachelor's degree in Events, Marketing, Communications, Business, Hospitality, or related field.

Minimum 5 years of experience in experiential marketing, event marketing, tradeshow marketing, sponsorship marketing, conference management, or a related field

Experience supporting strategic event programs, conferences, tradeshows, sponsorships, or exhibit marketing initiatives

Demonstrated experience managing multiple projects and stakeholders simultaneously

Experience presenting recommendations, insights, or project updates to stakeholders and leadership teams

Experience developing project plans, timelines, and cross-functional communications

Experience working with vendors, agencies, sponsors, exhibitors, or event technology partners

Familiarity with attendee engagement strategies, sponsorship programs, event technology platforms, and measurement frameworks

Experience working within a matrixed corporate environment and supporting multiple business stakeholders

Experience with event technology platforms including Cvent and related event engagement tools preferred

PMP, CMP, CEM, or other relevant certifications are a plus

Core Competencies
Demonstrates expertise in developing and executing engagement strategies for events, with a strong focus on attendee engagement, project management, and collaboration across marketing teams. Proficient in utilizing event technology platforms and managing multiple stakeholders to enhance event experiences.

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