Business Planning, Expansion and Experience Strategist

Business Planning, Expansion and Experience Strategist
Cupertino, California, United States Corporate Functions

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things. We are seeking a dynamic, analytically-driven strategist to join our Digital Growth Initiatives team. In this role, you will drive operational excellence across our Digital Experience organization, contribute to Apple's new market expansion strategy, and develop digital commerce briefs that shape experiences for millions of customers. You are a confident communicator and structured thinker who thrives at the intersection of business planning, cross-functional collaboration, and data-driven storytelling.

Description
The ideal candidate is a business-minded strategist with a strong analytical foundation and a natural instinct for clear, compelling communication. You bring structure to complex, ambiguous problems and translate data and insights into recommendations that drive alignment and action. You operate effectively under limited supervision, managing competing priorities with precision and care. You are highly organized and methodical — comfortable sweating the details while keeping the bigger picture in view. You are confident presenting to and partnering with senior leaders, and you know how to tailor a message for the room. You build strong cross-functional relationships with intention, earning trust through transparency, follow-through, and a collaborative approach. You have a bias toward action and a track record of turning strategic direction into structured, executable plans.

Responsibilities

Digital Experience Operations – Manage the operational rhythm of the Digital Experience organization. This includes planning and executing key operational activities such as quarterly business reviews, monthly leadership reviews, and org-wide communications. You will maintain portfolio and project tracking systems, support capacity and resource planning, and champion process improvements – including AI‑assisted workflows – that help the team operate with greater efficiency and focus.

Market Expansion Planning – Contribute to the development of Apple's new market expansion framework – building and maintaining a structured model that evaluates, tracks, and prioritizes potential market opportunities. You will synthesize macroeconomic, geopolitical, and societal data into clear analyses and recommendations, supporting the team's ability to assess market potential and make informed expansion decisions. This is highly cross‑functional work with key partners including Finance, Store Operations, Real Estate, Regional Teams, Channel Partners, and Apple Services.

Digital Experience Briefs – Develop, manage, and socialize digital commerce strategies and creative briefs across a range of Apple initiatives – with a focus on Services, Fulfillment, and broader digital experience programs. You will shepherd briefs from ideation through prototyping and testing, ensuring alignment across stakeholders and maintaining a clear connection between customer needs and business objectives.

Minimum Qualifications

5+ years of experience in business planning, digital experience, or strategy roles, ideally within e‑commerce or a B2C environment

Strong analytical skills with the ability to synthesize complex data, financial indicators, and market signals into clear, actionable insights

Outstanding communication and storytelling skills – able to distill complexity into compelling narratives for diverse audiences, including senior leadership

Proven ability to build structured frameworks, manage cross‑functional work streams, and drive deliverables with accountability and precision

Bachelor's degree in Business Administration, Operations Management, Economics, or a related field

Preferred Qualifications

Experience contributing to resource, capacity planning, or portfolio management in a cross‑functional environment

Proven track record of developing executive‑level presentations, strategic communications, and business reviews

Background in e‑commerce, digital technology, or omni‑channel retail

Experience supporting senior executives with communications or strategic planning

Familiarity with capacity planning tools (Meisterplan, Smartsheet, Monday, Clarity)

Proficiency in Apple ecosystem tools: Keynote, Numbers, Pages

Experience with data analysis, pivot tables, v‑lookups, and synthesizing large datasets

Comfort working in ambiguous, fast‑paced environments with evolving priorities

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $119,700 and $180,300, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses – including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.

Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace.

Learn about reasonable accommodations for job applicants.

Apple accepts applications to this posting on an ongoing basis.

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