Paid Search Strategist

Overview

As a Paid Search Strategist, you'll help drive the development and execution of paid search strategies that deliver measurable business results. Working closely with cross‑functional teams, you'll manage campaign performance, identify optimization opportunities, leverage emerging technologies and automation, and contribute to innovative search solutions across a dynamic client portfolio.
Responsibilities

Execute and optimize

paid search campaigns across Google Ads, Microsoft Ads, and emerging platforms to meet client KPIs
Support local‑first strategies

focused on driving in‑store traffic, station visits, and location‑based conversions
Assist in building and managing Performance Max (PMax) campaigns

with local objectives — including asset group creation, audience signal setup, and ongoing performance monitoring
Contribute to loyalty app campaign efforts

across Google App Campaigns and Apple Search Ads, optimizing toward installs, in‑app actions, and re‑engagement goals
Leverage AI‑powered tools and automation

to streamline day‑to‑day tasks such as reporting, keyword research, QA, and ad copy iteration
Monitor and analyze campaign performance , flagging trends, anomalies, and optimization opportunities across accounts
Collaborate cross‑functionally

with analytics, creative, and strategy teams to ensure campaigns are aligned with broader client objectives
Stay current

on platform updates, industry trends, and the evolving search landscape — including AI Overviews, agentic search, and new ad formats
Qualifications

2+ years of hands‑on paid search experience , preferably in an agency environment
Proficiency in

Google Ads

with a strong grasp of campaign setup, keyword strategy, match types, ad copy testing, and bid management
Familiarity with

location‑based targeting

— geo‑targeting, radius targeting, and location extensions
Understanding of

automated bid strategies

(tCPA, tROAS) and how machine learning influences campaign performance
Experience with

campaign pacing, budget management , and routine optimizations (negative keywords, search term reviews, bid adjustments)
Ability to

pull, organize, and interpret performance data

to support reporting and strategic recommendations
Strong

attention to detail

with experience running QA processes — checking URLs, tracking parameters, ad approvals, and billing reconciliation
Comfort working in a

fast‑paced, multi‑project environment

with shifting priorities and tight deadlines
Preferred Qualifications

Experience with

Performance Max campaigns , including local feeds and location groups management
Familiarity with

Google App Campaigns

or

Apple Search Ads
Basic understanding of

SEO + SEM integration

and how organic and paid search complement each other
Awareness of

AI‑driven search trends

— AI Overviews, zero‑click searches, and tools like Google AI Max
Experience in verticals such as

energy/fuels, or convenience retail
Benefits

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for adoption, surrogacy, and fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs, health, wellness, and comfort reimbursements
Tuition Assistance
Paid time off including flexible time off, vacation, annual sick days, volunteer days, holiday and identity days
Matching Gifts programs
Flexible working arrangements
'Work Your World' program encouraging employees to work from anywhere
Business Resource Groups supporting multiple affinities and alliances
Compensation

USD $60,800.00 – $84,000.00 annually. Compensation is determined based on skills, qualifications, and experience, and may be modified in accordance with applicable law. Temporary roles may be eligible for our freelancer/temporary employee medical plan and 401(k) after meeting eligibility criteria.
Equal Opportunity Employer

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
All your information will be kept confidential according to EEO guidelines.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

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