Creative Services Senior Manager

Overview

We are a firm where people truly believe in what they do and strive to achieve the highest standards of performance and success. This position may be based in our global operations center in Tampa, FL or in Dallas. The Creative Services Senior Manager leads the implementation of the firm’s creative strategy, ensuring the visual identity is distinctive, cohesive, and aligned with brand strategy across all channels and touchpoints. This role translates brand strategy into design systems, guidelines, and scalable approaches that elevate the firm’s presence while aligning with the Director of Brand, Communications and Digital Media. The role oversees creative operations, establishes efficient workflows, and ensures consistent high-quality execution across all deliverables.
Responsibilities

Creative Strategy & Brand Stewardship

– Partner with the Director of Brand, Communications and Digital Media to implement and evolve the firm’s visual identity and creative approach. Translate brand strategy into firmwide creative standards, guidelines, and design systems that ensure consistency and quality. Ensure the firm’s brand is expressed in a distinctive, authentic, and relevant manner across practices, industries, and channels. Provide creative direction for high-profile, firmwide initiatives and priority projects, escalating key decisions as appropriate.
Creative Operations & Process Optimization

– Lead the development and continuous improvement of creative workflows, processes, and tools to enable efficient, scalable delivery. Oversee project intake, prioritization frameworks, and resource allocation in partnership with Creative Services Managers. Identify opportunities to streamline production, improve turnaround times, and enhance overall team effectiveness. Implement best practices for creative operations, including templates, asset management, and production standards.
Team Leadership & Development

– Provide leadership, coaching, and direction to Creative Services Managers and the broader creative team. Foster a collaborative, high-performing team culture focused on quality, accountability, and continuous improvement. Support team development, including skill-building, feedback, and career progression.
Stakeholder Engagement & Strategic Partnership

– Serve as a senior advisor to marketing, business development, and firm leadership on creative execution, in close partnership with the Director of Brand, Communications and Digital Media. Guide stakeholders in defining objectives and translating business needs into effective creative solutions. Manage complex or high-visibility projects, ensuring alignment with firm priorities and brand standards. Navigate competing priorities and drive alignment across diverse stakeholder groups.
Vendor Management & External Partnerships

– Oversee relationships with external creative vendors, including designers, agencies, printers, and production partners. Ensure vendor work meets the firm’s quality standards, timelines, and budget expectations. Identify and engage external partners as needed to support specialized or large-scale initiatives.
Additional Expectations

– Maintain a regular and predictable work schedule and engage in work activities during business hours unless otherwise approved or required by applicable law. Perform special projects and duties as assigned.
Qualifications

Required Skills

– Strong creative and strategic thinking, with the ability to translate brand strategy into effective visual systems and design solutions. Demonstrated experience establishing and enforcing brand standards across a complex organization. Proven ability to lead creative operations, including workflow design, resource management, and process improvement. Excellent leadership and team development skills, with experience managing and mentoring creative professionals. Strong stakeholder management and influencing skills, with the ability to build trust and drive alignment across senior audiences. High level of judgment and attention to detail, with a commitment to excellence and consistency. Ability to manage multiple priorities in a fast-paced, deadline-driven environment. Proficient in Microsoft Office Suite or Microsoft 365.
Required Qualifications & Education

– Bachelor’s degree required; degree in graphic design, visual communications, or related field preferred. 8–12 years of experience in creative services, graphic design, or related roles, preferably within a professional services environment. Demonstrated experience in creative direction, brand management, and leading complex, multi-channel initiatives. Advanced proficiency in Adobe Creative Suite and strong familiarity with digital and print production.
Preferred Qualifications & Education

– Experience in a law firm or similar professional services organization. Experience operating in a matrixed or agency-style environment supporting multiple stakeholders. Familiarity with creative project management tools, digital content platforms, and asset management systems.
Physical Requirements

Ability to sit or stand for extended periods of time. Moderate or advanced keyboard usage.
Benefits

Our goal is to promote a work environment with resources that support health, well-being, and professional growth. Benefits include comprehensive medical (PPO and HDHPs), dental and vision plans (including coverage for domestic partners), life and AD&D insurance, short and long-term disability, tax-advantaged accounts for health care (FSAs and HSAs) and dependent care, health advocacy services, behavioral health resources, 401(k) with employer contributions, profit sharing, backup dependent care, senior care planning support, resources for individuals with development disabilities and caregivers, paid holidays, and other paid time off including leave for new parents.
Equal Opportunity

Holland & Knight is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth or related conditions, transgender status, and sexual orientation), national origin, age, disability, genetic information, veteran status or any other factor prohibited by law. Applicants who require accommodation during the process should contact ApplicantAccommodations@hklaw.com. Personal information collected during the recruitment process may be used for processing and in a personnel file, including name, address, phone numbers, email, Social Security Number, and signature. Holland & Knight may collect additional information with consent for background checks, including criminal background, employment, and certifications. Please visit the Legal Information Portal for Holland & Knight LLP’s privacy policies.

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