Field Marketing Manager, Public Sector

Responsibilities

Develop and activate the US Public Sector field marketing strategy end-to-end
Design and run public-sector-appropriate event formats
Plan the field calendar around the government fiscal year
Own presence at anchor public sector events
Build co-marketing programs with public sector channel ecosystem
Partner closely with Public Sector Sales and BDRs
Build operational playbooks
Establish baseline metrics, dashboards, and ROI reporting
Be the face of Anthropic in the Public Sector ecosystem
Requirements

Direct Public Sector-segment experience
End-to-end ownership of field marketing events and programs
Repeat success across multiple companies
0-to-1 builder DNA
Tight sales alignment
Operational rigor
Technical credibility
Core Competencies

Demonstrates expertise in developing and executing field marketing strategies tailored for the public sector, with a strong focus on event management, operational rigor, and sales alignment. Proven ability to establish metrics and reporting frameworks to measure success and ROI.

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