Marketing Director Brand Strategy

Marketing Director Brand Strategy

Brand: FOR EYES Location: Manhattan, NY, US, 10065 Position: Full-Time Total Rewards: Benefits/Incentive Information
At For Eyes, we are an optical retailer that offers high-quality brands and products with great pricing. We are as unique as our customers and patients. Our diverse team consists of more than 500 dedicated associates across 105 stores in the United States and Puerto Rico. Our highly qualified associates are passionate about customer satisfaction. We proudly offer every For Eyes customer a perfect blend of expert eye care and affordable eyewear. When you join For Eyes, you are starting a career with endless possibilities for growth. We strive for continuous improvement and ways to collaborate to raise the potential of our company. Our commitment is to support and develop our people who have the desire, ambition, and potential to grow. For Eyes is part of EssilorLuxottica, a global leader in the design, manufacture and distribution of world-class vision care products, including iconic eyewear, advanced lens technology and cutting-edge digital solutions. Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.
GENERAL FUNCTION
The Marketing Director leads brand strategy development and implementation. The Marketing Director also leads strategic target definition, insights, sizing, strategic communication planning and development of brand strategy initiatives from concept through to creative.
MAJOR DUTIES AND RESPONSIBILITIES
Leads identification of strategic target segments, sizing, and needs assessment.
Ensures all brand team members are customer advocates with a strong appreciation and understanding of needs and desires.
Leads concept development and qualification

including insights, claims, and RTB's

of key brand initiatives.
Leads campaign strategy & idea development, advocating for creatives and business targets.
Leads creative and content development and qualification, including production of primary assets.
Serves as a key player in defining overall brand architecture and communications strategy.
Develops a brand equity strategy and program to elevate the brand to a new level and engages the consumer's hearts and minds.
Leads the process of market research by defining customer understanding gaps and setting objectives to shared services/Consumer Insights; leading market research initiatives.
Turns insights into business driving actions.
Impacts decision making with recommendations based on solid marketing understanding and insightful analysis of research findings and data support.
Collaborates with Marketing Operations team to ensure projects stay on track and production needs are met.
Partners with Advertising team to ensure delivery against key KPIs; addressing strategy and asset needs.
BASIC QUALIFICATIONS
Bachelor's Degree or equivalent experience in Marketing or Advertising field
10+ years of experience in marketing or retail leadership positions
Marketing expertise, including branding, creative development, communications strategy, consumer research and analytics
Proven ability to communicate a clear and compelling vision, gaining buy-in at all levels in a matrix organization
Flexible and nimble leader with the ability to effectively communicate and mobilize thinking and resources in a fast paced retail environment

including proven ability to identify and allocate organizational resources in alignment with strategic priorities
Proven team leadership skills including coaching and mentoring
Proven business leadership skills managing several external suppliers, partners, and agencies
Strong interpersonal skills to create a feeling of energy and excitement around shared goals and values to build team and organizational commitment
Ability to travel up to 25% of the time
PREFERRED QUALIFICATIONS
MBA
Pay Range: 161,297.60 - 247,345.60
This posting is for an existing vacancy within our business. Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts. EssilorLuxottica complies with all applicable laws related to the application and hiring process. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.