Senior Director of Sales Strategy

Senior Director of Sales Strategy

The Senior Director of Sales Strategy is a senior leadership role responsible for defining and driving the company's sales strategy to accelerate revenue growth, improve productivity, and enhance go-to-market effectiveness. This leader partners closely with executive stakeholders across Sales, Strategy, Finance, Marketing, and Operations to translate corporate objectives into scalable commercial strategies and execution frameworks.
Sales Strategy & Planning

Lead development of annual and long-range sales strategies aligned to corporate growth objectives
Define go-to-market approaches including segmentation, coverage models, territory design, and account strategy
Revenue Growth & Performance Optimization

Drive initiatives to improve sales productivity, pipeline health, and conversion rates
Identify revenue growth opportunities (e.g., whitespace, cross-sell, upsell, new markets)
Monitor performance against key metrics and adjust strategies to ensure target attainment
Strategic Initiatives & Transformation

Lead high-impact strategic programs (e.g., sales transformation, GTM redesign, digital selling, AI enablement)
Partner with leadership on business cases, investment decisions, and ROI analysis
Drive change management and ensure adoption across the sales organization
Cross-Functional Leadership

Collaborate with Sales Leadership, Finance, Marketing, Pricing, and Customer Success teams
Align sales strategy with marketing campaigns, demand generation, and product strategy
Serve as a trusted advisor to senior executives and sales leaders
Analytics, Insights & Reporting

Oversee development of dashboards and insights to guide decision-making
Translate complex data into actionable recommendations for executive audiences
Leverage advanced analytics to forecast performance and identify risks/opportunities
Qualifications & Experience:

Education

A college degree is nice to have but not required. What's more important is having the skills to do the job. Other forms of acceptable experience include:
Experience

1015+ years of experience in sales strategy, sales operations, management consulting, or commercial leadership
Proven track record of shaping and executing sales strategies in complex, high-growth environments
Experience working closely with senior executives and influencing business outcomes
Core Skills & Competencies:

Strategic & Analytical

Deep expertise in sales strategy, GTM design, and revenue growth frameworks
Strong financial acumen and business case development
Advanced analytical and modeling skills
Leadership & Influence

Executive presence with the ability to influence C-level stakeholders
Strong cross-functional leadership and stakeholder management
Ability to lead large-scale transformation initiatives
Operational Excellence

Data-driven decision-making mindset
Strong program and project management capabilities
Technical (Preferred)

Experience with CRM platforms (e.g., Salesforce, Dynamics)
Proficiency with analytics tools (Power BI, Tableau)
Familiarity with sales enablement and revenue operations tools
Key Metrics for Success

Revenue growth and attainment vs. targets
Sales productivity (e.g., quota attainment, pipeline conversion)
ROI of strategic initiatives and investments
Effectiveness of coverage and territory models