Senior Director of Sales Strategy

Senior Director of Sales Strategy
Role Summary: The Senior Director of Sales Strategy is a senior leadership role responsible for defining and driving the company’s sales strategy to accelerate revenue growth, improve productivity, and enhance go-to-market effectiveness. This leader partners closely with executive stakeholders across Sales, Strategy, Finance, Marketing, and Operations to translate corporate objectives into scalable commercial strategies and execution frameworks.

Key Responsibilities
1. Sales Strategy & Planning

Lead development of annual and long-range sales strategies aligned to corporate growth objectives

Define go-to-market approaches including segmentation, coverage models, territory design, and account strategy

2. Revenue Growth & Performance Optimization

Drive initiatives to improve sales productivity, pipeline health, and conversion rates

Identify revenue growth opportunities (whitespace, cross-sell, upsell, new markets)

Monitor performance against key metrics and adjust strategies to ensure target attainment

3. Strategic Initiatives & Transformation

Lead high-impact strategic programs (sales transformation, GTM redesign, digital selling, AI enablement)

Partner with leadership on business cases, investment decisions, and ROI analysis

Drive change management and ensure adoption across the sales organization

4. Cross-Functional Leadership

Collaborate with Sales Leadership, Finance, Marketing, Pricing, and Customer Success teams

Align sales strategy with marketing campaigns, demand generation, and product strategy

Serve as a trusted advisor to senior executives and sales leaders

5. Analytics, Insights & Reporting

Oversee development of dashboards and insights to guide decision-making

Translate complex data into actionable recommendations for executive audiences

Leverage advanced analytics to forecast performance and identify risks/opportunities

Qualifications & Experience
Education

A college degree is nice to have but not required. What’s more important is having the skills to do the job. Other forms of acceptable experience include:

Experience

10–15+ years of experience in sales strategy, sales operations, management consulting, or commercial leadership

Proven track record of shaping and executing sales strategies in complex, high-growth environments

Experience working closely with senior executives and influencing business outcomes

Core Skills & Competencies
Strategic & Analytical

Deep expertise in sales strategy, GTM design, and revenue growth frameworks

Strong financial acumen and business case development

Advanced analytical and modeling skills

Leadership & Influence

Executive presence with the ability to influence C-level stakeholders

Strong cross-functional leadership and stakeholder management

Ability to lead large-scale transformation initiatives

Operational Excellence

Data-driven decision-making mindset

Strong program and project management capabilities

Technical (Preferred)

Experience with CRM platforms (Salesforce, Dynamics)

Proficiency with analytics tools (Power BI, Tableau)

Familiarity with sales enablement and revenue operations tools

Key Metrics for Success

Revenue growth and attainment vs. targets

Sales productivity (quota attainment, pipeline conversion)

ROI of strategic initiatives and investments

Effectiveness of coverage and territory models

Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions. We offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more. The compensation for this role is USD $131,700.00 - USD $245,500.00 / Year*

*Actual compensation will not be less than the applicable minimum wage or minimum exempt salary requirement under federal, state and local laws.

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP
ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP’s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.

Ethics at ADP
ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP’s culture and our full set of values.

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