National Sales Manager

Sales Leadership & Business Growth

Lead the development and execution of the national sales strategy in alignment with the company's vision, business goals, and growth plans.

Drive revenue, profitability, and market share by ensuring the achievement of annual and quarterly sales targets.

Identify growth opportunities across Poultry, Ruminant, Aquaculture and other livestock segments while expanding the company's market presence.

Ensure effective territory planning, customer coverage and resource allocation to maximize sales productivity.

Regularly review sales performance, identify business gaps and implement timely corrective actions to achieve sustainable growth.

Build, strengthen and expand a high‑performing nationwide distribution network to ensure wider market reach and product availability.

Develop strong and long‑term relationships with distributors, dealers, retailers, corporate farms, hatcheries, feed mills and integrators.

Evaluate distributor performance and identify opportunities to improve market penetration and channel effectiveness.

Ensure healthy inventory levels, efficient product distribution and timely collections while maintaining disciplined credit management.

Distribution & Channel Development

Build, strengthen and expand a high‑performing nationwide distribution network to ensure wider market reach and product availability.

Develop strong and long‑term relationships with distributors, dealers, retailers, corporate farms, hatcheries, feed mills and integrators.

Evaluate distributor performance and identify opportunities to improve market penetration and channel effectiveness.

Ensure healthy inventory levels, efficient product distribution and timely collections while maintaining disciplined credit management.

Business Development

Identify new business opportunities, strategic customers, corporate accounts, institutional clients and emerging market segments to accelerate business growth of dietary feed supplements and vaccines of poultry and ruminant.

Build and maintain strong partnerships with veterinarians, nutritionists, consultants, contract farms, feed manufacturers and other key industry stakeholders.

Lead commercial discussions related to pricing, trade agreements, credit terms and long‑term business partnerships.

Contribute to portfolio expansion by identifying market needs and recommending new products or business opportunities.

Marketing & Demand Generation

Work closely with the marketing team to develop and execute impactful promotional campaigns that strengthen brand presence and generate customer demand.

Design and implement dealer incentive programmes, retail activation campaigns and seasonal promotional activities to accelerate sales growth.

Lead successful product launches through technical seminars, dealer meetings, customer engagement programmes and on‑farm demonstrations.

Ensure consistent brand visibility and effective execution of marketing initiatives across all sales channels.

Technical Collaboration

Collaborate closely with Technical, Regulatory, Product Development and Supply Chain teams to ensure effective product positioning and customer support.

Requirements

Experience: 12‑15 years

Education: Bachelor of Science in Veterinary Science (BVS)

Skills: sales management coaching, sales management, exceeding sales goals, sales and marketing alignment, sales strategy development, sales force development, senior leadership, technical sales, team leadership and support, technical sales

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