Regional Director

The Regional Director (RD) is responsible for meeting and exceeding sales goals and the development and performance of all sales activities in an assigned market. The RD will recruit, build, lead and coach a high‑performing field sales team of Territory Business Managers (TBM’s). This entrepreneurial leadership role requires transforming new hires into a cohesive, competitive unit, leveraging advanced analytics and market research to identify business opportunities and create comprehensive regional plans for flawless execution.

Responsibilities

Translate strategy to execution: interpret national and area sales strategies to formulate localized business plans.

Data‑driven decision making: analyze market data, sales trends, and KPIs to identify growth opportunities and adjust tactics proactively.

Lead a team of TBM’s to promote targeted physicians and accounts to achieve specific business goals.

Direct TBM’s in the acquisition, expansion and retention of targeted business within the assigned geographic area.

Engage and cultivate key accounts and customers by developing and implementing strategies that support product growth.

Field coaching & mentorship: conduct live calls with TBM’s, providing real‑time, actionable feedback to elevate sales capabilities.

Attract, coach, develop and retain individuals who demonstrate high performance and strong selling skills, account management and compliant customer engagement.

Territory management: oversee and optimize the geographic territory, managing resource allocation, budget execution and performance metrics.

Cross‑functional collaboration: partner with internal stakeholders (FRMs, TLLs, marketing, training, compliance, medical affairs) to align field initiatives and ensure seamless brand strategy execution.

Comply with all legal, regulatory and compliance policies and demonstrate a high level of integrity at all times.

Additional duties as required.

Requirements

Player/coach mentality willing to roll up sleeves to be successful.

Bachelor’s Degree in Life Sciences, Business or related field required.

10+ years of pharmaceutical/biopharmaceutical, medical or related sales experience.

3+ years in first‑line sales leadership in the pharmaceutical/biopharmaceutical field.

Rare disease/hepatology/gastroenterology experience is highly preferred.

Previous team and new product launch experience in a specialty disease area.

Ability to learn complex scientific information, apply technical proficiency and communicate effectively.

Demonstrated track record of leading successful sales teams in a competitive environment.

Solid business acumen, including interpreting company data for call planning.

Proficiency with CRM, AI tools and Microsoft Office Suite.

A valid driver’s license and ability to travel up to 60% (may include overnight and/or weekend travel).

The annual base salary ranges from $200,000 to $215,000. Compensation may include company car or allowance and eligibility to earn commissions or bonus based on performance.

Benefits include a competitive compensation package, health benefits (medical, dental, vision), company match 401(k), flexible paid time off (PTO) and sick time. Eligibility for paid sick time may vary by location in accordance with applicable federal, state and municipal requirements.

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled).

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