Director of Marketing
Drive Growth. Build Brands. Lead Strategy.
We are seeking an experienced Director of Marketing to lead the strategic direction of our marketing organization across multiple residential home service brands. This is a high-impact leadership role responsible for developing innovative marketing strategies, driving customer acquisition and retention, optimizing the customer lifecycle, and delivering measurable business growth.
The ideal candidate combines strategic thinking with hands-on execution, possesses exceptional analytical and leadership skills, and has a proven track record of scaling marketing performance within the HVAC or Plumbing industry. Experience with ServiceTitan Marketing Pro and managing multi-brand marketing initiatives is essential.
What You'll Do
Strategic Planning & Business Growth
- Develop and execute comprehensive marketing strategies aligned with company revenue and growth objectives.
- Partner with executive leadership to establish annual marketing plans, budgets, and performance goals.
- Identify new market opportunities, customer segments, and growth initiatives.
- Utilize market research and competitive analysis to influence business decisions.
Campaign Management
- Lead the planning, execution, and optimization of integrated marketing campaigns across digital and traditional channels.
- Oversee paid search, SEO, social media, email marketing, direct mail, television, radio, and local advertising.
- Manage promotional campaigns and seasonal marketing initiatives that maximize lead generation and conversion.
- Ensure consistent brand messaging across multiple markets and business units.
Customer Lifecycle & Retention
- Design marketing strategies that improve customer acquisition, engagement, retention, and lifetime value.
- Develop automated customer journeys and retention campaigns utilizing ServiceTitan Marketing Pro and CRM platforms.
- Collaborate with Operations and Sales to improve customer experience throughout every stage of the customer lifecycle.
- Build referral, membership, and reactivation campaigns that increase recurring revenue.
Analytics & Performance Optimization
- Monitor marketing KPIs including lead volume, cost per lead, conversion rates, ROI, customer acquisition cost, and customer lifetime value.
- Analyze campaign performance and continuously optimize marketing investments.
- Build executive-level reporting dashboards and provide actionable business insights.
- Make data-driven decisions that improve marketing efficiency and profitability.
Leadership & Collaboration
- Lead and mentor internal marketing team members while managing external agencies and vendor relationships.
- Foster collaboration across Sales, Operations, Customer Experience, and Executive Leadership.
- Manage marketing budgets responsibly while maximizing return on investment.
- Champion innovation by identifying emerging marketing technologies and AI-driven marketing solutions.
Qualifications
Required
- 5–7 years of progressive marketing leadership experience
- HVAC or Plumbing industry experience is required
- Experience managing marketing efforts across multiple brands or locations
- Hands-on experience with ServiceTitan, including Marketing Pro and reporting tools
- Proven success developing revenue-generating marketing strategies
- Strong understanding of customer acquisition, retention, and lifecycle marketing
- Experience managing marketing budgets and agency relationships
- Exceptional analytical, organizational, and project management skills
- Excellent communication and leadership abilities
Preferred
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Experience with Google Analytics, Google Ads, Meta Ads, SEO, CRM platforms, and marketing automation tools
- Familiarity with AI-powered marketing technologies and automation platforms
What Success Looks Like
The successful Senior Marketing Manager will:
- Increase qualified lead generation while improving marketing ROI
- Build scalable marketing systems that support multiple brands
- Strengthen customer retention and lifetime value through strategic lifecycle marketing
- Deliver measurable growth through data-driven decision-making
- Establish marketing as a strategic driver of company performance
Why Join Us?
We're building one of the fastest-growing residential home service organizations in the country. This is an opportunity to make a significant impact by leading marketing strategy across multiple brands while working alongside an executive team committed to innovation, growth, and operational excellence.
If you're a strategic marketing leader who thrives in a fast-paced environment and knows how to turn data, technology, and creativity into measurable business results, we'd love to hear from you.