Associate Brand Manager, Pabst

Description
About Pabst
Nearly two centuries in, Pabst is still rewriting the playbook. We’re the team behind some of America’s most recognizable beer brands – driven by creativity, grit, and a passion for what’s next. We honor our heritage while pushing forward with bold ideas, fresh thinking, and a people-first culture. Because great brands are built by great people.

The Role
We're looking for an Associate Brand Manager in Los Angeles to work on the Pabst portfolio, who's equal parts creative thinker and execution minded. This person is responsible for making sure our ideas make it from PowerPoint slides to store shelves in a way that stands out and drives purchase. This is a critical role to shape the future of Pabst and work collaboratively across all business functions.

Why You'll Love It Here
Pabst is a portfolio of iconic American brands with a deep cultural footprint and an appetite to do things differently. This role offers the opportunity to shape how Pabst Blue Ribbon and Pabst Light show up at retail, influence real commercial outcomes, and build programs that matter to sales, retailers, and consumers alike.

Flexibility Work that fits your life – unlimited vacation, 9 sick days, 10 company holidays, and 2 paid volunteer days.

Great Benefits Comprehensive healthcare plans, a 401(k) with company match and immediate vesting, paid parental leave, disability coverage, life insurance, and more.

Great People A casual, high-energy environment where authenticity is celebrated, curiosity is welcomed, and creativity is supported. It's a place where you can show up as yourself, take on meaningful challenges, and help build brands people actually care about.

What You'll Do
Commercialization and Execution

Drive commercialization for Pabst’s portfolio, including innovation, seasonal LTO’s, and retail programming

Manage cross-functional workflows and ensure nothing gets stuck in the idea stage

Develop selling tools, retailer decks and activation plans that help sales win

Innovation and Product

Support innovation work with cross functional teammates -from early stage concepts all the way to launch

Track performance and learnings to inform future bets

Manage artwork/packaging approval process, working with design, sales, legal, and operations to bring to life

Shopper and Retail Programming

Build programs in partnership with the team that sells more beer across retail and on-premise channels

Develop POS toolkits, displays and shopper messaging that stands out in a competitive beer landscape

Become an expert on the brands at a regional level, understanding their nuances at a wholesaler, retailer, and consumer level to create effective marketing and retail programs

What You'll Bring

2-5 years of experience in brand marketing, product marketing, shopper marketing, or project management

BevAlc experience preferred, but not necessary

You could come from the CPG world, or somewhere less traditional

Highly proficient in Microsoft office suite (excel, powerpoint, outlook)

Experience with syndicated data and analytics software (Nielsen, VIP, or similar)

Comfortable operating in fast-moving, high-accountability environments

Highly organized operator, with strong project management skills, but you also care about the creative details

Have and communicate your point of view, but also take feedback well

Curiosity about what’s next - you think about the Pabst that exists tomorrow, as well as the one people know and love

The salary range for this role is $80,000 - $90,000 based on experience. This is an in-office position based in Los Angeles, CA.

Think you’d be a great fit? Let’s talk.
PBC takes pride in developing and promoting talent as an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, veteran status, or any other category protected by law. By fostering a diverse business environment, PBC welcomes opportunities to learn from each other, our customers, and business partners.

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