OTC Brand Manager - Shopper & Experiential Innovation

Alcon Fort Worth, TX seeks a Brand Manager-OTC Innovation to drive shopper marketing, professional engagement, and experiential strategies for a new OTC eye care innovation. You will lead retail activation, event platforms, and social/UGC initiatives to translate strategy into market success.
The role requires strong brand management fundamentals, experience in shopper/retailer marketing, and the ability to collaborate across Sales, Insights, Regulatory, and Agencies in a fast-paced environment.

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