Downstream Product Marketing Manager

Location:

Fremont, CA (5 days/week onsite)
EPM Scientific is partnered with a mid-sized medical technology company focused on advancing innovation in orthopedic surgery. This organization combines the stability of an established industry leader with the agility of a growth-oriented team. This is an exciting opportunity for a product marketing professional who enjoys both strategic planning and hands‑on execution.
Responsibilities

Develop and execute marketing plans and campaigns to drive growth and market share within the orthopedic surgery portfolio.
Analyze market trends, customer needs, and competitive dynamics to refine go‑to‑market strategies.
Gather and translate customer insights into impactful messaging, marketing campaigns, and commercial tools.
Lead cross‑functional product launch activities with Sales, R&D, Clinical, Operations, and Marketing teams.
Develop marketing content that clearly communicates product value propositions and differentiation.
Support sales enablement through training, customer engagement activities, and industry events.
Build relationships with key opinion leaders and support educational programs, conferences, and customer‑facing initiatives.
Partner across functions to manage multiple projects and drive business objectives.
Contribute to business planning, product positioning, and portfolio growth strategies.
Travel domestically and internationally as needed.
Qualifications

Bachelor's degree in Marketing, Business, or related field.
5+ years of medical device product marketing experience.
Experience within the

orthopedic med device

market.
Experience marketing to clinicians, hospitals, and ASCs.
Strong understanding of the hospital environment.
Proven ability to translate customer insights into marketing strategy.
Experience developing content in a regulated healthcare industry.
Strong product positioning, segmentation, and go‑to‑market skills.
Familiarity with CRM, digital marketing, and sales enablement tools.
Strong presentation, communication, and influencing skills.
Ability to build and maintain customer relationships.
Ability to travel approximately 30%, including occasional overnight travel.
Applicants who do not meet the above requirements will not be considered for this role.

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