Senior B2B Marketing Manager - Paid Media and Digital Activation

Work Truck Marketing Manager

Education Requirements: High School diploma or equivalent Required Skills for the Work Truck Marketing Manager: Experience in the Paid Media/Digital Marketing Activation space
Work Truck Marketing Manager Overview: The Work Truck Marketing Manager serves as the primary marketing partner to the business unit, responsible for developing and executing integrated B2B marketing strategies that drive demand, brand health, and revenue growth. Reporting to the Marketing Director, this role connects business objectives to marketing outcomes—owning end-to-end marketing while navigating complex buying groups, longer sales cycles, and channel/dealer ecosystems.
Responsibilities:
Business Partnership & Commercial Alignment - Act as the dedicated marketing lead and strategic advisor to business unit and sales leadership - Translate business objectives into brand-building and demand generation plans
B2B Marketing Strategy & Planning - Develop integrated marketing strategies and plans aligned to target industries, segments, and buyer personas - Map marketing efforts to complex buying journeys involving multiple decision-makers - Identify whitespace opportunities within existing customers and new markets
Paid Media & Digital Activation - Plan and optimize B2B-focused media strategies (LinkedIn, trade publications, programmatic, search) - Align channel mix to different funnel and journey stages - Manage budgets with a focus on performance and cost efficiency
Performance Measurement & Revenue Attribution - Define and track KPIs - Monitor full-funnel performance - Deliver insights and recommendations to optimize campaigns and investment - Continuously test messaging, targeting, and creative to improve performance
Cross-Functional & Product Alignment - Collaborate with product and sales to align go-to-market strategies - Support product launches with integrated B2B marketing plans - Ensure alignment between product value propositions and market needs
Budget & Agency Management - Manage marketing budgets tied to business unit goals and ROI targets - Oversee agency partners and vendors supporting campaign execution - Optimize spend allocation based on performance and business priorities
Innovation & Continuous Improvement - Drive a test-and-learn culture focused on measurable outcomes - Stay current on industry trends, competitive activity, and customer needs
**Only those lawfully authorized to work in the designated country associated with the position will be considered.**
**Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements.**