Product & Strategy Director

Role Description

The Senior Director, Product – Media OS will own the vision, strategy, roadmap, and market success of IQVIA Digital’s flagship healthcare marketing platform. This leader will drive the transformation of Media OS from a unified omnichannel marketing platform into an intelligent, AI-powered audience and activation ecosystem that enables healthcare organizations to deliver highly personalized, privacy-compliant marketing experiences at scale.

Key Responsibilities

Product Vision & Strategy

Define and lead the long-term product vision for Media OS, aligning with IQVIA Digital’s mission to deliver personalized, data-driven healthcare marketing solutions.

Drive the evolution of Media OS into an intelligent, AI-powered audience and activation platform.

Develop product positioning that differentiates Media OS through identity, data intelligence, and omnichannel orchestration.

Establish strategic priorities and investment plans that support growth, innovation, and market leadership.

Product Roadmap & Innovation

Own and execute the end-to-end product roadmap across:

Campaign planning and forecasting capabilities, including AI-driven recommendations.

Audience development, segmentation, direct-to-consumer workflows, and federated audience models.

Identity and data infrastructure, including expansion of identity graph capabilities and enterprise-wide data accessibility.

Activation solutions, progressing from multi-DSP orchestration to AI-powered optimization and decisioning.

Lead innovation initiatives focused on:

AI-driven campaign optimization and automated decisioning.

Closed-loop marketing and performance intelligence.

Real-time analytics and adaptive campaign management.

Seamless user experiences across planning, activation, measurement, and optimization workflows.

Platform & Ecosystem Leadership

Lead the development of Media OS as an open, multi-platform ecosystem supporting diverse activation partners and media channels.

Drive integrations and strategic partnerships across programmatic, social, connected TV (CTV), email, and endemic media environments.

Ensure platform scalability, reliability, and flexibility to support enterprise-level healthcare marketing campaigns.

Anticipate market trends and evolving customer needs to maintain competitive advantage.

Commercial Strategy & Growth

Partner closely with Sales, Marketing, and Client Success teams to:

Refine product packaging, pricing, and go-to-market strategies.

Accelerate platform adoption among agencies and pharmaceutical clients.

Develop platform-led growth initiatives that drive revenue expansion.

Support integrated campaign solutions and new market opportunities.

Champion customer success by:

Delivering measurable improvements in reach, engagement, efficiency, and campaign performance.

Demonstrating the value of consolidated workflows and reduced operational complexity.

Ensuring strong customer adoption and retention outcomes.

Cross-Functional Leadership

Lead and mentor high-performing product teams across audience, identity, activation, workflow, and measurement domains.

Collaborate with Engineering, Data Science, Design, Sales, Marketing, Operations, and Client Success teams to execute strategic initiatives.

Foster a culture of innovation, accountability, and customer-centric product development.

Align organizational stakeholders around product priorities, investments, and business objectives.

Thought Leadership & Industry Influence

Represent IQVIA Digital as a recognized industry leader in healthcare marketing innovation.

Advocate for data-driven personalization, identity-based marketing, and AI-powered advertising technologies.

Share insights through industry events, client engagements, conferences, and executive forums.

Help shape the future of privacy-first, healthcare-focused marketing platforms.

Qualifications

12+ years of product management and product leadership experience in:

Advertising technology (AdTech)

Marketing technology (MarTech)

Digital platforms

Data-driven SaaS environments

Proven success building and scaling enterprise platforms supporting planning, activation, and measurement workflows.

Deep expertise in:

Programmatic advertising ecosystems and DSPs

Identity resolution and identity graph technologies

Data platforms and audience modeling

Omnichannel marketing strategies

Demonstrated ability to:

Lead large-scale cross-functional organizations

Translate strategic vision into measurable business outcomes

Influence senior executives and key stakeholders

Operate effectively in complex, regulated industries

Preferred Qualifications

Advanced degree (MBA or related graduate degree).

Experience in healthcare, life sciences, pharmaceutical, or highly regulated industries.

Familiarity with AI/ML-based optimization, prediction, and recommendation systems.

Experience building open-platform ecosystems and partner integration strategies.

Knowledge of privacy regulations and healthcare marketing compliance requirements.

What Success Looks Like

Establish Media OS as a market-leading operating system for healthcare marketing.

Deliver seamless orchestration across channels, partners, and activation platforms.

Accelerate adoption among agency partners and direct pharmaceutical customers.

Drive meaningful growth in platform usage, revenue, and customer satisfaction.

Differentiating IQVIA Digital through industry-leading data, identity, and performance capabilities.

Enable AI-powered optimization that delivers measurable improvements in campaign effectiveness and efficiency.

Benefits

This is a remote / WFH position open to applicants within the United States.