Business Development Representative - Ad Sales

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.Spectrum Reach, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Spectrum Reach operates in 36 states and 91 markets, offering scalable advertising and marketing services driven by data insights and creative services. More information about Spectrum Reach is available at Summary The Spectrum Reach Business Development Representative (BDR) brings new direct business opportunities to life. The BDR is responsible for selling geo-targeted video advertising and digital search campaigns to small-to-medium size businesses within a specified territory. Primary platforms include CTV, linear cable, Spectrum News, Kernel Production Services, and a range of traditional digital marketing tools. The BDR achieves sales and revenue goals through prospecting new customers and engaging current Spectrum internet customers not currently advertising. The BDR generates sales through a variety of prospecting tactics and manages every lead from initial contact to sale. The BDR excels at contacting prospective clients, presenting effective campaigns to meet customer marketing goals, and gaining contractual agreements. Once closed, maintenance and renewal responsibilities move to an assigned Spectrum Reach Account Executive. The BDR develops and implements a Territory Plan (under the instruction of the Sales Manager) to expand the customer base within the assigned territory. The BDR is 100% focused on generating new local advertising campaigns.Responsibilities Actively and consistently support all efforts to simplify and enhance the customer experience.Have a working understanding of Spectrum Reach platforms, products and services and the value propositions they provide.Consistently meet or exceed weekly and monthly activity goals including daily customer contact, weekly in-person presentations, and monthly new business account closes.Identify decision makers and assess prospect needs through direct outbound outreach.Establish and maintain a high level of client satisfaction, professionalism, and courtesy to effectively establish quality client relationships.Maintain accurate records of all sales and prospecting activities including calls, presentations, closed sales, and follow-up within the assigned territory, including the use of Salesforce to maximize territory potential.Ensure long-term client retention by transitioning accounts to Account Executives with effective communication and proper client profile documentation.Demonstrate selling skills and product knowledge; practice selling skills regularly with management and pursue ongoing sales training.Attend and participate in sales meetings as established by management.Perform other duties related to the position as assigned.Required Skills/Abilities and Knowledge Knowledge of marketing, advertising, and media concepts. Aptitude to learn Spectrum Reach product suite, company values, and local market selling approach.Valid driver's license with a satisfactory driving record.Required Education Bachelor's degree in business, marketing or related field, or an equivalent combination of education, training, and experiencePreferred Qualifications/Skills Experience with Salesforce.Knowledge of digital marketing tools and tactics, especially focused on streaming TV media.A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.#J-18808-Ljbffr