Channel Marketing Manager, Commercial

Overview
Let's be straight with you.

This is not a role for someone who wants to walk into a finished machine and optimize the gears. The commercial channel at WD-40 - automotive, industrial, B2B distribution - is one of our biggest growth frontiers, and the honest truth is: the playbook is still being written. That's not a warning. For the right person, that sentence is the most exciting thing they've read all week.

If you've spent your career doing real work in industrial or automotive channel marketing- if you know the difference between sell-in and pull-through, if you've sat across from a distributor and had to earn their confidence, if you can influence a results driven sales team and the crew protectrive of our brand in the same afternoon - keep reading.

Responsibilities

Building and owning the US commercial channel marketing strategy - multi-year vision, fiscal year execution, and the messy middle between the two

Developing WD-40's approach to mid-market commercial accounts where we currently lack a cohesive strategy - this is greenfield work

Bridging sell-in and pull-through: landing product with distributors AND creating end-user demand that drives sell-through and velocity

Leading SKU assortment, packaging requirements, and product lineup decisions for your channels

Creating account-specific activation plans in coordination with brand, digital, and sales - and making the internal case for the investment to execute them

Representing WD-40 at trade shows, distributor meetings, and sales team calls as a credible commercial voice

Building internal buy-in - the organization is growing its commercial fluency. You'll be teaching as much as executing

Leading partnership and agency management for channel programs, activations, and content development - from brief through execution and performance review

Qualifications

7+ years in channel marketing or distributor marketing - with substantive experience in industrial and/or automotive channels

You understand how product moves through a B2B distribution channel. Sell-in and pull-through aren't concepts to you - they're things you've actually managed, simultaneously, under pressure

You've influenced people who didn't ask for your influence - sales teams, brand managers, senior leadership - and done it without burning bridges

You're comfortable making a plan with incomplete information and adjusting it when the ground shifts

Strong financial acumen - you can build a business case, defend a budget, and hold a P&L conversation

No job is beneath you. If it needs doing and it moves the business, you do it

Bachelor's degree in marketing, business, or related field. MBA welcomed; a strong track record is more important

Applicants must be authorized to work for any employer in the U.S. and should not require sponsorship now or in the future to legally work in the U.S.

At WD-40 Company we foster a culture of inclusion where all individuals are recognized, valued, respected, and experience a sense of belonging. All qualified applicants will receive consideration for employment without regard to individual characteristics that make us unique such as our backgrounds, experiences, qualities, talents, traits, beliefs, and preferences.

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