Brand Manager

American Intl Beauty is seeking an experienced and motivated Brand Manager to support the growth and development of Satin Smooth and Clean and Easy brand portfolio. This role is responsible for shaping and owning what we launch, how we bring it to market, and why it matters. From early concept development through retail execution, you will own key parts of the brand journey and help define how consumers experience Satin Smooth & Clean and Easy.

This is a hands‑on, highly collaborative role, working closely with cross‑functional partners and leadership to turn ideas into commercially successful products and campaigns.

Responsibilities:
Shape What Comes Next (Brand & Product Strategy Ownership)

Define and develop what we bring to market, from early concept through launch

Translate trends, consumer insights, and instincts into clear, actionable brand opportunities

Develop product positioning, naming, claims, and messaging that are distinct and ownable

Identify white space opportunities and actively push the brand into new growth areas

Influence product direction based on market gaps, consumer behavior, and competitive landscape

Lead Launches That Matter (Go-to-Market Ownership)

Own go-to-market strategy across retail, digital, and social channels

Build compelling product stories and campaign narratives that resonate with consumers

Partner closely with creative teams on packaging direction, visual identity, and messaging

Drive execution timelines and ensure alignment across all stakeholders

Keep cross-functional teams aligned, informed, and moving with clarity and urgency

Drive Cross-Functional Execution

Collaborate with R&D, Packaging, Sales, Operations, and Supply Chain from concept to shelf

Ensure product development aligns with brand vision, consumer needs, and commercial goals

Manage priorities across multiple launches and initiatives simultaneously

Serve as a key decision‑maker in bringing products successfully to market

Own Performance & Growth

Monitor product and campaign performance post‑launch

Use data, sales trends, and consumer feedback to optimize future launches

Continuously refine positioning and messaging based on real market performance

Ensure launches are not only creative— but commercially successful

Qualifications:
We care more about mindset and ownership than checking every box.

3–5+ years of experience in beauty, personal care, or consumer goods (nails/depilatories/skincare a strong plus)

You’ve been involved in bringing products to market and are ready to own them end‑to‑end

You think both creatively and commercially—ideas must also drive results

You have strong instincts for what makes a product compelling on shelf and in‑market

You care deeply about detail—from formula and packaging to messaging and execution

You are proactive, resourceful, and comfortable moving fast with ambiguity

You naturally step up, take ownership, and drive work forward without needing direction

Why This Role Is Different
This is not a support role.

You will own products, not just assist with them

Your ideas will move from concept → shelf, not stay in decks

You will have a direct impact on what the brand becomes

You will operate as a true builder within the brand, not just a coordinator of work

We value speed, strong ideas, and people who make things happen.

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