Digital Marketing Manager- QSR Industry

Union City, CA | Onsite 5 Days/Week- with travel a few times a year for trade shows

$150,000-$170,000 Base + 10% Bonus

Join a booming, privately owned retail company in a highly visible role where you'll own digital marketing strategy, social media, customer acquisition, loyalty growth, and emerging retail media initiatives. This position offers direct exposure to leadership, strong growth potential, and the opportunity to make a measurable impact on the business.

What You'll Do

Own and execute omnichannel digital marketing strategy across paid social, programmatic, retail media, and in-store digital channels

Manage campaigns through Meta, LinkedIn, and programmatic platforms

Analyze performance in GA4, identify insights, and optimize campaigns

Develop content strategies and promotional roadmaps aligned with business goals

Oversee in-store digital advertising, signage, and online ordering promotions

Manage customer engagement, reviews, feedback, and brand sentiment

Partner with operations, merchandising, business development, technology, agency, and PR partners

Manage app content updates, support community giving initiatives, and contribute to brand storytelling

Create photo, video, and social content while visiting store locations

Drive growth of loyalty programs, app engagement, and subscription-based services

Present campaign performance, ROI analysis, and strategic recommendations to leadership

Manage and mentor one direct report

Own a marketing budget of approximately $300K

What We’re Looking For

5 + years of digital marketing experience - including leadership roles

Bachelor’s degree in Marketing, Communications, Business, or related field

Retail marketing experience in convenience, fuel, QSR, or other fast‑paced retail environments is REQUIRED

Hands‑on expertise with GA4, Meta Ads Manager, LinkedIn Campaign Manager, and programmatic advertising

Proven success driving customer acquisition, engagement, and revenue growth

Strong analytical skills with the ability to turn data into action

Comfortable balancing strategy and execution in a hands‑on environment

Confident presenter who can engage leadership teams and external audiences

***********LOCAL CANDIDATES ONLY *************

Please Note: This position is open to candidates who are authorized to work in the United States without the need for current or future visa sponsorship. We are not able to consider C2C arrangements or third‑party submissions.

#J-18808-Ljbffr