Digital Marketing Manager

Responsibilities

Responsible for daily management of the digital marketing strategy at Atlantic Music Group for the Pop/Rock/Dance team

Manage digital content development and grassroots digital community building

Develop and execute platform-specific strategies that resonate with fans

Partner with artists, managers, and key label executives to shape digital marketing strategies

Oversee multiple artist projects and drive stages of a digital music release

Collaborate with product managers and in-house creative teams

Work closely with influencer marketing team to deliver cohesive campaigns

Brainstorm and execute content strategies across various platforms

Build community-driven initiatives both online and in real life

Develop relationships with digital partners to expand artist visibility

Plan and launch targeted ad campaigns

Maintain a detail-oriented approach for smooth rollouts across campaigns

Report on digital initiatives during weekly meetings

Requirements

BS or BA in Marketing, Communications, or similar

Passion for music and tech

AMAZING organizational abilities

Ability to multitask and prioritize

Strong deadline management

Insanely detail-oriented

Excellent listening, interpreting, and communicating skills

Creative self-starter

Willingness to learn

Knowledge of interactive technologies and tools including email, social media, and viral marketing techniques

Understanding of online conversation trends

Experience and knowledge of streaming platforms

Experience with Photoshop, video editing and social media publishing tools

Proven excellence in prioritization, time management and follow up skills

Hard Skills

digital marketing strategy

content development

platform-specific strategies

digital music release

ad campaigns

streaming platforms

video editing

social media publishing

viral marketing techniques

interactive technologies

Soft Skills

organizational abilities

multitasking

deadline management

detail-oriented

listening skills

communication skills

creative self-starter

willingness to learn

prioritization

time management

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