Director of Sales Marketing

Position Overview
We are seeking a Director of Marketing who thrives in a builder environment and has a proven track record of transforming marketing strategy into measurable business results. Reporting directly to the President, this role will lead the execution of our growth marketing playbook, establish marketing systems and processes, generate qualified pipeline, and align marketing efforts with sales objectives.

This is an exceptional opportunity for a marketing leader who enjoys creating structure, building programs from the ground up, and driving meaningful growth in a highly technical B2B environment.

What You'll Do

Translate growth strategy into quarterly and annual marketing execution plans.

Build and scale marketing programs that increase brand awareness, generate demand, and accelerate revenue growth.

Establish marketing processes, workflows, systems, and reporting infrastructure.

Drive continuous optimization through data, analytics, and performance measurement.

Demand Generation & Pipeline Growth

Develop and execute multi-channel demand generation campaigns.

Create and manage account-based marketing (ABM) initiatives targeting high-value accounts.

Build qualified sales pipeline through digital campaigns, content initiatives, events, and outbound marketing programs.

Monitor lead quality, conversion metrics, and marketing contribution to revenue.

Digital Marketing & Content Development

Lead digital marketing initiatives across websites, email marketing, social media, SEO, and paid channels.

Develop compelling content and thought leadership programs that position the company as an industry leader.

Support customer acquisition and nurture strategies throughout the buyer journey.

Marketing Operations & Technology

Own CRM and marketing automation platforms, including implementation, optimization, adoption, and reporting.

Develop dashboards and KPI reporting to measure campaign effectiveness and business impact.

Ensure alignment between sales and marketing processes, data quality, and lead management practices.

Partner closely with sales leadership to improve lead handoff, pipeline visibility, and conversion performance.

Develop sales enablement tools, messaging, content, and campaign support materials.

Collaborate with executive leadership, business unit leaders, and external vendors to execute strategic initiatives.

Event & Industry Marketing

Plan and support trade shows, customer events, industry conferences, and networking opportunities.

Maximize event ROI through pre-event promotion, lead capture, and post-event follow-up strategies.

Required Qualifications

8–10 years of progressive B2B marketing experience.

Proven success building or scaling a marketing function in a lean or resource-conscious environment.

Strong background in demand generation, lead generation, campaign management, and account-based marketing.

Experience developing content marketing, social media, and thought leadership programs.

Experience working with or managing BDR, SDR, or inside sales functions.

Strong knowledge of CRM and marketing automation platforms; HubSpot experience preferred.

Experience using Google Analytics and other marketing performance tools.

Demonstrated project management and cross-functional leadership skills.

Experience supporting technical B2B sales organizations with complex or longer sales cycles.

Preferred Industry Experience
Experience marketing technical products, engineered solutions, or specialized services within industries such as:

Industrial Manufacturing

Semiconductor Equipment

Scientific Instrumentation

Ultra-High Vacuum (UHV) Technology

Precision Manufacturing

Aerospace Supply Chain

Advanced Technology Markets

What Success Looks Like
Success in this role will be measured by:

CRM implementation and adoption

Lead conversion improvement

Marketing and sales alignment

Increased campaign performance and ROI

Marketing contribution to revenue growth

Scalable marketing infrastructure and processes

#J-18808-Ljbffr