Senior Integrated Marketing & Operations Manager

Responsibilities

Cyberhaven is seeking a Senior Manager, Integrated Campaigns & Programs to lead the planning, orchestration, execution, and optimization of integrated marketing campaigns and programs that drive engagement, pipeline, and revenue growth.

This role serves as the operational hub of the growth organization, transforming strategic priorities into coordinated marketing programs across digital, SDRs, content, product marketing, customer advocacy, and cross-functional teams.

The ideal candidate is highly organized, execution-oriented, and data-driven, with the ability to manage complex initiatives while continuously improving performance, scalability, and efficiency through AI-enabled workflows and automation.

Reporting to the VP of Growth, this role partners closely with Demand Generation, Product Marketing, Content, Marketing Operations, Sales, SDRs, and Corporate Events to bring integrated campaigns and programs to life

Own the execution and optimization of marketing programs including webinars, nurture programs, email campaigns, content syndication, customer advocacy initiatives, and other demand generation programs

Establish program goals, KPIs, and measurement frameworks in partnership with Demand Generation and Marketing Operations

Monitor program performance and identify opportunities to improve engagement, conversion, and pipeline contribution

Scale high-performing programs across segments, industries, and target audiences

Document learnings and establish best practices to improve repeatability and efficiency across the growth organization

Partner with Product Marketing to support product launches and strategic marketing initiatives

Develop launch plans and activation programs across marketing and SDR teams

Coordinate execution across channels and functional teams

Ensure launch objectives and milestones are achieved

Serve as the central orchestrator across Marketing, SDRs, Sales, Product Marketing, and other stakeholders

Drive campaign planning processes, dependencies, and execution alignment

Establish campaign briefs, success metrics, and post-campaign review processes

Ensure teams are aligned on goals, KPIs, audience targeting, and expected outcomes

Monitor campaign and program performance across channels and funnel stages

Conduct post-campaign analyses and recommend optimization strategies

Partner with Marketing Operations to improve reporting, attribution, and campaign measurement

Translate performance insights into actionable recommendations that improve business outcomes

Leverage AI tools to accelerate campaign planning, content development, reporting, project management, and execution workflows

Improve team productivity and campaign effectiveness through AI-powered processes

Identify opportunities to streamline operations and scale program execution

Benefits

Remote-friendly culture

Flexible time off

Potential fast-tracked career advancement opportunities

100% paid health benefits for you and your family

Qualifications

Strong communication and organizational capabilities

6+ years of experience in integrated campaigns, demand generation, program management, or marketing operations

Experience working with Marketing Operations, SDRs, Product Marketing, and Sales teams

Strong project management and cross-functional leadership skills

Experience executing multi-channel B2B marketing campaigns

Ability to manage multiple priorities in a fast-paced environment

Analytical mindset with experience measuring campaign and program performance

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