Director, Sales Enablement

Company
Cox Automotive - USA

Job Family Group
Marketing

Job Profile
Director, Product Marketing

Management Level
Director

Flexible Work Option
Hybrid - Ability to work remotely part of the week

Travel %
Yes, 25% of the time

Work Shift
Day

Compensation
Compensation includes a base salary in the range of $134,900.00 - $224,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Job Description
The Director, Retail Sales Enablement is a newly created role responsible for leading the marketing strategy and content execution that powers Cox Automotive's enterprise sales motion across dealer groups, OEM partners, and performance manager channels. This is a dual-facing role — equally focused on equipping internal sales teams with the tools, content, and training they need to sell effectively, and on developing external-facing content and programs that directly engage enterprise dealer customers and OEM partners.

This role owns the marketing layer of the enterprise sales experience — from the assets that live in Seismic and Axle to the OEM-specific programs, performance manager playbooks, and enterprise dealer narratives that differentiate Cox Automotive's retail portfolio in high-stakes commercial conversations.

The Director will work closely with Enterprise Sales leadership, Sales Business Office, OEM teams, and Performance Managers to deeply understand the enterprise customer journey and translate that understanding into marketing programs that accelerate pipeline, deepen relationships, and support retention. AI fluency is a baseline expectation — both as a tool for accelerating content production at scale and as a strategic lens for helping enterprise customers understand the AI-powered capabilities within the Cox Automotive retail portfolio.

What You’ll Do

Own the enterprise sales enablement marketing strategy across Cox Automotive's retail portfolio, with specific focus on dealer groups, OEM partners, and performance manager channels

Develop and maintain a comprehensive library of sales enablement content — including pitch decks, solution briefs, ROI calculators, battle cards, executive presentations, and case studies — optimized for enterprise selling conversations

Lead the strategy and governance for enterprise sales content within Axle and Seismic, ensuring content is current, findable, and aligned to sales team workflows

Partner with Enterprise Sales leadership and the Sales Business Office to embed marketing content and messaging into seller training, onboarding, and ongoing enablement programs

Develop OEM-specific marketing programs and materials that support Cox Automotive's partnerships and co-marketing opportunities with automotive manufacturers

Build performance manager enablement tools and content that support their role as a primary relationship owner with enterprise dealer customers

Create external-facing marketing content for enterprise dealer audiences — including thought leadership, event materials, executive briefing frameworks, and account-based marketing assets

Lead GTM planning for enterprise-focused product launches and capability releases, ensuring sales teams are equipped to have informed conversations from day one

Leverage AI tools to scale content production, personalize

#J-18808-Ljbffr