Marketing Communications Specialist

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ‘Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Marketing Communications Specialist
Job Description Summary
Coordinates the development of advertising and marketing communications materials using creative design and writing services to effectively represent products, services, and brands to customers and prospects. Applies various communication strategies to create a positive impression, raise awareness, and encourage engagement from the target audience. Develops and coordinates multimedia packages, including brochures, videos, and point‑of‑purchase displays, while leveraging sponsorships, events, and sales promotions. Maximizes the impact of advertising campaigns by optimizing customer touchpoint strategies across diverse media. Identifies target audiences and analyzes their characteristics and media habits to determine the best communication methods. Designs media plans aligned with company objectives and evaluates the effectiveness of campaigns and media investments to ensure successful brand positioning.

The Marketing Specialist is a mid‑level marketing communications professional responsible for owning and executing integrated marketing initiatives and tactics that deliver a consistent, customer‑first experience across touchpoints. This role bridges strategy and execution—translating brand, product, and customer experience priorities into coordinated execution of marketing initiatives that engage customers, support field teams, and drive business outcomes. The position partners closely with Marketing Communications Managers, brand teams, customer experience teams, sales, and agency partners to deliver high‑quality, aligned, and measurable marketing efforts.

Key Responsibilities

Support the delivery of a consistent, customer‑first experience across marketing touchpoints (digital, in‑person, and field interactions).

Translate customer insights into relevant, timely, and personalized engagement: ensure marketing strategies reflect the full customer journey, partner with sales and customer‑facing teams to improve on‑the‑ground interactions, and own execution of integrated marketing initiatives.

Plan and execute campaigns and product launch promotions, including CRM, digital, events, field activation, sales enablement, and communications across owned content, social media, email, website, and external vendor collaborations.

Coordinate across channels (email, CRM, digital, events, field activation) to deliver a connected and cohesive experience, supporting both targeted and broad‑reach initiatives.

Translate product, portfolio, and brand strategies into clear, customer‑relevant messaging and activation plans, ensuring alignment across touchpoints and supporting go‑to‑market execution for launches and key initiatives.

Track performance of marketing initiatives and customer engagement efforts across channels, applying insights to improve customer experience, engagement, and marketing effectiveness; support post‑campaign reviews and continuous improvement efforts.

Collaborate with Marketing Communications Managers, sales teams, brand and product teams, agencies, and other external partners to ensure marketing efforts are aligned and deliver a cohesive, end‑to‑end customer experience.

Manage day‑to‑day coordination of marketing tactics across stakeholders, prioritizing work based on customer impact and business value.

Identify opportunities to streamline execution and improve consistency across touchpoints.

Required Qualifications

Bachelor’s Degree.

Strong understanding of customer journeys and engagement strategies.

Experience executing multi‑channel marketing strategies or campaigns.

Strong project management and stakeholder coordination skills.

Ability to translate strategy into execution.

Familiarity with marketing and customer engagement metrics.

Preferred Qualifications

Minimum of 3 years of experience in marketing, marketing communications, or a related field.

Employees can expect to be paid a salary of approximately between $90,320.00 – $135,480.00. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, and other standard offerings.

This posting will end on 7/29/26.

Equal Opportunity Employer Statement
Bayer is an Equal Opportunity Employer/Disabled/Veterans. Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodations. Bayer is an E‑Verify Employer.

Location
United States: Missouri: Creve Coeur

Division
Crop Science

Reference Code
877081

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