Consumer Marketing Strategy Lead - Health100

Position Summary

We are seeking a Consumer Marketing Strategy Lead to lead Health100’s consumer marketing strategy and execution, with accountability for driving awareness, adoption, and ongoing engagement across the platform.
What You’ll Do

Lead consumer marketing strategy and execution.
Own the development and execution of consumer go-to-market strategies, ensuring alignment across teams and consistency across all consumer touchpoints.
Drive consumer acquisition and engagement initiatives.
Lead planning and execution of campaigns that drive awareness, onboarding, and sustained engagement across paid, owned, and earned channels, with clear performance goals.
Define and scale lifecycle and engagement strategy.
Own the development and optimization of lifecycle marketing programs, including onboarding, activation, engagement, and re‑engagement across owned channels (email, push, in‑app).
Develop consumer‑facing messaging, content, and strategic materials.
Translate Health100 capabilities into clear, compelling, and consistent messaging and content across consumer experiences and executive‑level materials.
Lead launches and consumer readiness, ensuring launches are strategically planned and operationally coordinated with aligned messaging, content, and timing across teams.
Own performance tracking and optimization.
Define KPIs and measurement frameworks, track performance, and leverage insights to inform decisions and continuously improve outcomes.
Incorporate user and performance insights.
Leverage consumer feedback, competitive insights, and performance data to identify opportunities and refine marketing strategy.
Success Looks Like

Health100’s consumer value proposition is clear, simple, and consistently expressed across channels.
Marketing initiatives drive measurable improvements in acquisition, onboarding, and engagement.
Lifecycle marketing programs are scalable, data‑driven, and continuously optimized.
Consumer marketing performance is clearly articulated through structured, executive‑ready materials.
Cross‑functional teams are aligned, and marketing efforts are coordinated and effective.
Required Qualifications

5+ years of experience in Marketing, Product Marketing, or growth roles, with a track record of supporting go‑to‑market execution and influencing consumer behavior.
5+ years proven ability to own and drive marketing strategy with measurable business impact.
5+ years’ experience leading consumer acquisition, engagement, or lifecycle marketing programs across digital products, platforms, or omnichannel experiences.
4+ years translating complex capabilities into clear, simple, and compelling consumer messaging and content.
3+ years displaying a strong analytical mindset, with experience defining KPIs and leveraging data to improve marketing effectiveness and outcomes.
3+ years demonstrating strong organizational and cross‑functional collaboration skills with the ability to manage multiple workstreams and operate independently in a fast‑moving matrixed environment.
3+ years demonstrating exceptional communication, executive storytelling, stakeholder management, and influence skills.
Bachelor’s degree in Business, Marketing or related field or equivalent (HS Diploma plus 5 years of experience) required.
Compensation

Pay Range: $67,900.00 – $199,144.00. The actual base salary offer will depend on experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short‑term incentive program in addition to the base pay range. An award target in the company’s equity award program is also included.
Benefits

Full‑time position eligible for a comprehensive benefits package including medical, dental, vision coverage, paid time off, retirement savings options, wellness programs, and other resources.
Location

This role may be hybrid, 3 days per week in one of CVS’s offices in Wellesley, MA; Woonsocket, RI; or NYC. Full‑time Remote will also be considered.
Application Deadline

Qualified applicants should submit applications by 07/31/2026.

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