Director of International Ecommerce

Overview
We’re a U.S.-based fashion and lifestyle brand experiencing explosive international growth. As we expand across Canada, EMEA and beyond, we’re seeking an entrepreneurial, data-driven leader to build and scale our international ecommerce business. The candidate will help drive the international P&L across markets, shaping and executing the global strategy for site experience, merchandising, operations, and local marketing to deliver growth and profitability outside North America. We are hiring a hands‑on global operator and brand-builder – equally fluent in analytics and aesthetics who can think strategically and implement initiatives. The role requires high-growth, high‑collaboration environments, bringing operational rigor and local insight to make a U.S. success story resonate worldwide.

Key Responsibilities

Lead international ecommerce strategy, P&L, and day‑to‑day operations outside of North America, defining market‑entry roadmaps for key markets.

Partner with digital, planning and creative teams to localize the site experience through merchandising, pricing, and content to drive growth in each region. Drive markdown/promotional strategy and execution in concert with buying, planning and wholesale partners.

Partner with brand, digital and owned marketing teams (including SEO/SEM, Paid Social, Affiliate) to brief in and deliver campaigns, influencer activations, and paid media tailored to regional insights and key calendar moments.

Understand current technological opportunities and constraints, working to bridge the gap between today’s reality and the vision for the future through roadmap planning and testing led by the digital product and experience team.

Collaborate with logistics, finance, and tech to ensure seamless fulfillment, payments, and compliance for each market, and work with planning teams to optimize cross‑border customer experience – balancing speed and cost with brand goals and inventory profitability.

Analyze performance, customer and product data to identify growth opportunities and guide decision‑making.

Serve as the key link between HQ and international teams, ensuring alignment on brand storytelling, assortment, and seasonal priorities.

Qualifications

8–10+ years in ecommerce, with proven success scaling international business for a U.S.-based DTC or luxury/lifestyle brand.

Deep understanding of international markets, including localization, cross‑border operations, and consumer behavior.

Ability to translate strategic goals and plans into operational reality, balancing vision setting with day‑to‑day execution.

Strong grasp of ecommerce metrics, conversion optimization, and digital marketing performance.

Experience in influencing stakeholders and leading cross‑functional, matrixed teams.

Experience with Shopify and/or Global E (note: “Global E” may be a typo).

Fluent in English.

Compensation and Benefits
The base salary range for this role is between $150,000 and $170,000. The relevant base salary will vary depending on a wide range of factors that are considered in making compensation decisions, including but not limited to skill sets, experience, training, degrees, and certifications. The base salary is just one component of our total compensation offerings, which consist of a comprehensive benefits package as well as a short‑term incentive program, clothing allowance, and merchandise discounts.

About the Company
At Veronica Beard, we are committed to creating and maintaining a workplace where every single employee can thrive and feel valued. We firmly believe in the strength of diversity, and actively seek candidates from a variety of perspectives and backgrounds. Veronica Beard is committed to an environment of mutual respect and is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.

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